Gizmodo reports the launch (or relaunch) of a Bluetooth-based social networking system for phones.
It’s orients around phone-to-phone connections, too, which means its pretty much limited to the range of your phone’s Bluetooth receiver, but they have a large range of services, including dating, eBay-like auctioning, buddies, software distribution, and more.
They go on to point out that Bluetooth means that people have to be awfully close to you, for it to work (10 m or less).
The trouble is with these types of things is that have the potential to fall foul of Baker Street Syndrome. Huh? Well, there’s a plaque in Baker Street tube in London that announces that it was the first tube station…..which means that it couldn’t have actually gone anywhere 
So Baker Street Syndrome (BSS) means that you have a very early example of a piece of technology that is designed to interact with others. But whenever you log on there’s no one there. Which, in turn means that you give up trying to find someone after a while and the service slowly dies out.
UNLESS your technology means that you don’t have to find someone with the same technology installed to work – or it comes installed by default.
Of course, BSS isn’t fatal. It can work (just witness IM or fax machines – or even the Plain old telephone, as examples). But it needs to offer users powerful benefits, so that the Innovator adopters can go sneezing their discovery to their pals.
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