According to Reuters Vodafone have done a truly amazing thing.
Telecoms giant Vodafone Group Plc slashed to one euro from nearly 300 the price of a card that allows laptop computer users to access the Internet through its high-speed mobile network, it said on Friday.
It goes on:
A spokesman for Vodafone said sales of the card had been as expected but declined to be drawn on precise numbers. He said the price cut, which is good until the end of September, was meant as an “interesting proposition” for potential customers, who have to pay for use of Vodafone’s network.
It’d be interesting to see if this is a marketing exercise (like sampling) or a panicky way of shifting inventory. I hope it’s the former and we’re seeing shift away from the telecom trend of launching a product at a super-premium price.
Can we expect that they’ll cut the price of MMS now? Somehow, I doubt it.
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