The mobile phone really is changing the society in some quite surprising and hard-to-predict ways. LA’s famous airport, LAX, is opening a mobile phone parking lot, following requests from airport users. “A number of motorists have asked for convenient waiting areas in close proximity to the airport, where they can await a call on their [...]
Archive | December, 2004
Turn Your Customers into Raving Fans
When I was heading up the Marketing for ZagMe, a location based marketing channel, I knew we’d succeeded beyond most Marketing Director’s wildest fantasies because of one incident. While we had stunning feedback from our customers, one day, one of them phoned up Capital Radio (London’s biggest radio station) and dedicated a song to “ZagMe [...]
More Straps
Following yesterday’s post on Strap Ya, a website dedicated to selling mobile phone straps, Reuters has more on this market. It seems that it’s pretty massive in Japan, worth an estimated Yen 6 billion ($60 million). And big fashion names have noticed and launched their own versions, with Hermes, Gucci and Chanel selling straps for [...]
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Strap Ya
Strap Ya is a site dedicated to selling….mobile phone straps, admittedly with a few other accessories. Rather..ummm…niche. The pic shows a sushi strap. Spotted on Tom Hume’s Blog. —–>Follow us on Twitter too: @russellbuckley and @caaarlo
220 Billion SMS in China
As if you needed convincing that the Chinese mobile sector was big, Textually reports that this year 220 Billion SMS’s will be sent by its 315 million mobile phone users. If my maths is right, that’s 700 SMS’s a year each. That’s a rather mind buggering number. The picture, by the way, shows the legendary [...]
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Virtual Island Sells for Real Money
The BBC has a story about a gamer buying an island in a a game for….$26,500 in real money. The island exists in Project Entropia, a Role Playing Game (RPG) and was put up for sale on eBay. The Beeb goes on: Earlier this year economists calculated that these massively multi-player online role-playing games (MMORPGs) [...]
Better Late than Never
My pals over at Net Imperative had a story last week about Vodafone commissioning Digital Chocolate to develop games to showcase the more advanced capabilities of 3G. The games are Beach Mini-Golf 3D, Ferrari Experience 3D and Extreme Air Snowboarding 3D, all based on Java. It’s great that Vodafone have got here with their thinking, [...]
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Sex Sells
The New York Times has an article about “adult services” being sold over mobile phones in the US. It seems that many operators aren’t getting into the sector, fearing it might compromise their brands. Bearing in mind that they’re not trying to ban access to porn, merely refusing to sell it themselves, I wonder if [...]
Leapfrogging
Leapfrogging is an interesting concept that is highly influential on the growth of the mobile phone market right now. Wordchanging explains: “Leapfrogging” is the notion that areas which have poorly-developed technology or economic bases can move themselves forward rapidly through the adoption of modern systems without going through intermediary steps. We see this happening all [...]
The Future of Mobile
I’m currently working on my predictions for next year, which can be fun and can be surprisingly accurate – or not. Actually I’ll review my 2004 ones at the same time. Do you have forecasts you’d like to share with the Mobile Weblog readership? Drop me a line or leave a comment. —–>Follow us on [...]
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