My friend, The Pondering Primate, has an excellent idea for linking the physical and digital worlds with Shot Codes.
Shot Codes, are codes like the one here. You take a picture of one
with your camera phone, which instructs the phone to open its browser
on a specific web page. The one above is for this site, of course, if
you want to try it.
The PP suggests a great application for eBay. Say you’re running an
auction and you want to maximise local impact. Maybe for something
better sold locally anyway (like a bike), but want to tap into eBay’s
familiar platform. You can print out a flyer, complete with Shot Code,
to put in your local supermarket. People "click" on the Shot Code and
can see the price reached and place a bid – all from the comfort of
their own phone 
That’s a pretty cool, real world application, just begging to be taken up.
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