I’ve been getting all sorts of press releases lately about new ringtones that are launching, and the general rule is that each is more desperate than the last. One of my “favorites” has been the annoying and offensive ringtone, for when you can’t be annoying and offensive enough on your own. There’s been talk of [...]
Archive | September, 2005
NPR Debut
Ok, an NPR affiliate — but anyway, I made my radio debut this week when I was interviewed for The Weekly Rundown on WAMC in the northeastern US about the ROKR and other music phones. The MP3 is up, and I’m about 33 minutes in if you’re interested. —–>Follow us on Twitter too: @russellbuckley and [...]
Mobile Marketing Campaign Claims 80% Success
Cuervo Tequila is claiming a phenomenal 80% success rate to a recent mobile marketing campaign, which is being picked up by the marketing press, like this article in Revolution. 80% would indeed be impressive, but if you dig a little deeper, I really don’t think it would have been much different using traditional techniques. Cuervo [...]
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2 Billion Mobile Phones
This weekend, the 2 billionth mobile phone was connected, which is a pretty important milestone for the industry and for our very society too. Another slightly mind buggering stat is that it took 20 years for the first billion and a mere 3 years for the next. The world population is only 6.5 billion, so [...]
Sprint Bulks Up Streaming
A week after launching its streaming channels from Sirius, Sprint now says it’s teamed up with RealNetworks to offer another streaming service with “five music channels, podcasts, music news and videos.” Is anybody using any of these? Would be nice to hear your experiences with them. —–>Follow us on Twitter too: @russellbuckley and @caaarlo
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Platforms vs. Applications
In the presentation I gave at Mobile Monday Austin this week on messaging, one of the key points I tried to make (and hopefully the audience took away) was that things like MMS and SMS aren’t just P2P messaging applications, they’re platforms that allow for other applications. Mark Donovan of M:Metrics (who coincidentally I interview [...]
Skype And Mobile Still Isn’t A Big Deal
In case you’ve been underwater this week or something, Skype’s been in the news a a bit. With the big push from its purchase by eBay for a bubble-like figure, the “Skype is going to destroy all telecoms, especially mobile” line has been getting a lot of play. As I’ve been saying for a while, [...]
Mobile Payments in the Wild
Back in June I wrote a post exploring the mobile payments sector – or what I called the next billion dollar market. In the post I used Mobile Lime as an example of a company who were getting it wrong, in my opinion. In fact, I concluded “Mobile Lime, in the nicest possible way; Change [...]
Too Many Mouths To Feed
It seems sometimes like news is very streaky. The last few weeks brought lots of stuff on mobile TV. This week it seems to be music’s turn, so bear with me. Following yesterday’s post on dual-delivery systems carrying dual charges as well, comes a story on MocoNews highlighting the difficulty carriers are setting up for [...]
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Comment of the Week
by on 17. Sep, 2005 in Comment of the Week
The comment of the week this week comes from Charlie Schick, who had a nice response to my little rant about handset subsidies and how they affect service from carriers: “handset subsidies were removed in finland and italy. in finland, there is still no stopping the growth of handset purchases. in italy, the sales of [...]