Comments on: Corporate Blogging Screw Up

By: dot

dot — Sat, 28 Jan 2006 06:32:53 +0000

* a

By: Carlo Longino

Carlo Longino — Mon, 17 Oct 2005 15:37:41 +0000

Hmm. Funny that somebody says they know Barry Scott when one of the companies behind it had this to say:

“WeÇƒÙre all aware that Barry Scott, the advertising character is a marketing creation and we have been responsible for raising his awareness.”

By: Russell Buckley

Russell Buckley — Mon, 17 Oct 2005 07:32:52 +0000

Dear Anonymous

It may well have been a mistake on behalf of the individual. But it doesn’t mean to say that this whole exercise in poorly conceived and executed corporate blogging was a good idea – and that’s the point I’m making.

The “Barry Scott” moment simply drew attention to a stupid idea, implmented by people who understand nothing about marketing in the 21st Century.

As for me being “sad”, I’ll leave that for my readers to decide. But personally, I think hiding behind anonymous comments on other people’s blogs comes pretty high on the sad scale.

Russell

By: Anonymous

Anonymous — Mon, 17 Oct 2005 01:25:25 +0000

I know who barry scott is, it was never meants to be harmfull. his comment was genuine so stop getting at him. you are so sad for making a big thing out of an honest mistake

By: Njar

Njar — Wed, 05 Oct 2005 16:50:53 +0000

>Comments are moderated, and will not appear on this weblog until the author has approved them.

guess barry won’t be publishing my blog then.