Comments on: Mobumentary from Maximo Park http://mobhappy.com/blog1/2005/12/05/mobumentary-from-maximo-park/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Russell Buckley http://mobhappy.com/blog1/2005/12/05/mobumentary-from-maximo-park/comment-page-1/#comment-88 Russell Buckley Wed, 07 Dec 2005 13:32:10 +0000 http://p6.hostingprod.com/@mobhappy.com/blog1/?p=79#comment-88 Xen - not sure I agree with you there, other than perhaps on a purely philosophical point. The band are all equipped with camera phones that they upload straight to the Moblog UK website. Ditto the public. Any moderation that goes on is purely for obscenity, nude shots etc. It's not "edited" in a formal way. Obviously, the band will (probably) be selective in the photos they take and upload and display photos consistent with the band's brand. In that sense, yes I agree, we're seeing a distorted image of what life of the road is like. Just as we all choose to present a certain image to the world of what we're really like everyday. But the point I'm making is it's the band who choose that spin, not the media or record companies. With tens of thousands of fans and only one band, any sense of intimacy is going to be illusory. But it will make fans feel closer to the band and I can't see that's a bad thing. Not sure I see the connection with U2, other than it's music. One mechanic was to sell iPods (and U2 arguably benefited from being associated with an ubercool gadget) and one is about communication and dialogue by a band with their fan base, facilitated with an ubercool gadget. Completely different things, no? With different objectives. Cheers Russell Xen – not sure I agree with you there, other than perhaps on a purely philosophical point.

The band are all equipped with camera phones that they upload straight to the Moblog UK website. Ditto the public.

Any moderation that goes on is purely for obscenity, nude shots etc. It’s not “edited” in a formal way.

Obviously, the band will (probably) be selective in the photos they take and upload and display photos consistent with the band’s brand.

In that sense, yes I agree, we’re seeing a distorted image of what life of the road is like. Just as we all choose to present a certain image to the world of what we’re really like everyday.

But the point I’m making is it’s the band who choose that spin, not the media or record companies.

With tens of thousands of fans and only one band, any sense of intimacy is going to be illusory. But it will make fans feel closer to the band and I can’t see that’s a bad thing.

Not sure I see the connection with U2, other than it’s music. One mechanic was to sell iPods (and U2 arguably benefited from being associated with an ubercool gadget) and one is about communication and dialogue by a band with their fan base, facilitated with an ubercool gadget. Completely different things, no? With different objectives.

Cheers

Russell

]]> By: Xen Dolev http://mobhappy.com/blog1/2005/12/05/mobumentary-from-maximo-park/comment-page-1/#comment-87 Xen Dolev Wed, 07 Dec 2005 09:43:03 +0000 http://p6.hostingprod.com/@mobhappy.com/blog1/?p=79#comment-87 The bond between the artist and his fans is mediated through this new media of moblogging, just as it was before mediated through the record companies or other Medias. It should be noted though as it comes to moblogging - this mediation becomes less seen and more illusive\deceptive of bond or intimacy. This tour reminds other marketing activities held lately, that related technology with a musical brand, like AppleǃÙs U2 ipod campaign. The bond between the artist and his fans is mediated through this new media of moblogging, just as it was before mediated through the record companies or other Medias. It should be noted though as it comes to moblogging – this mediation becomes less seen and more illusive\deceptive of bond or intimacy.

This tour reminds other marketing activities held lately, that related technology with a musical brand, like AppleǃÙs U2 ipod campaign.

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