WireMedia, a Boca Raton, Florida Company trading on the Pink Sheets has announced the deployment of bluetoothmedia.com. Their press release says:
The new site will allow advertisers, partners and end-users to see how WiremediaǃÙs new service offerings will work for them. Users will also see the direction Wiremedia is taking with the new site and the features that will be brought online for the service launch in the imminent future. We are excited about the new website and the opportunity it will afford the company to showcase an open demonstration of WiremediaǃÙs Bluetooth proximity advertising service.
About WiremediaǃÙs Bluetooth Proximity Advertising Delivery System:
Wiremedia’s Bluetooth Mediaserver delivers customized rich media content and applications directly to cell phones, within a range of 100+ meters of a specific location, at broadband speed. Bluetooth-enabled mobile phone users can receive coupons, video, audio, etc. ǃ?80 percent of all new mobile phones expected to come equipped with Bluetooth in 2006,ǃ? says IDC. http://www.wiremedia.com
Not a word of “opt-in” or “permission based” Nope…just 80 percent of all new mobile phones. I wonder what percent of new mobile phone owners WANT to get messages from Wiremedia’s bluespamming devices?
This appears to me to be a classic case of a company that does not get it. Beyond this, their BlueSpamming Website has been announced, but when you visit it there is nothing tere, not even an “under construction page! Bluespamming was a novel idea in about 2002 today it is hard to take anyone offering up such a service seriously, especially when the company describes itself like this:
About Wiremedia
Wiremedia (Pink Sheets: WRMA) is an emerging company focused on creating scalable mobile technologies and wireless data software applications. The company intends to leverage its immense expertise in mobile content marketing and distribution to deliver value-added mobile applications, services and content to the global market place. http://www.wiremedia.com.
From that paragraph I can’t even tell what the company does, and frankly I don’t think they know either! Anyone have any idea?
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