Comments on: Verizon CMO Warns Agencies – Gimme All Your Money http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ad Age Profiles the Top 50 Marketing Organisations at MobHappy http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/comment-page-1/#comment-4511 Ad Age Profiles the Top 50 Marketing Organisations at MobHappy Mon, 01 May 2006 13:55:56 +0000 http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/#comment-4511 [...] Mobile phone marketing and advertising have clearly been hot topics in ad agency circles lately and we’ve been bringing you a lot of the coverage here at MobHappy. For instance, we had Verizon’s Marketing Boss telling adland’s gathered great and good that 30% of ad spending will be going on mobile marketing. Or WPP head honcho, Martin Sorrell telling a big media conference that mobile advertising is “going to happen quickly”. [...] [...] Mobile phone marketing and advertising have clearly been hot topics in ad agency circles lately and we’ve been bringing you a lot of the coverage here at MobHappy. For instance, we had Verizon’s Marketing Boss telling adland’s gathered great and good that 30% of ad spending will be going on mobile marketing. Or WPP head honcho, Martin Sorrell telling a big media conference that mobile advertising is “going to happen quickly”. [...]

]]> By: More Signs of a Mobile Marketing Thaw at MobHappy http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/comment-page-1/#comment-2089 More Signs of a Mobile Marketing Thaw at MobHappy Tue, 07 Mar 2006 19:47:33 +0000 http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/#comment-2089 [...] But I really think that it’s starting to happen. We have signs like the CMO of Verizon predicting that 20% - 30% of marketing spend would be through mobile and Martin Sorrell of WPP suggesting that it’s all going to happen quickly. [...] [...] But I really think that it’s starting to happen. We have signs like the CMO of Verizon predicting that 20% – 30% of marketing spend would be through mobile and Martin Sorrell of WPP suggesting that it’s all going to happen quickly. [...]

]]> By: Tim http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/comment-page-1/#comment-1939 Tim Tue, 21 Feb 2006 05:23:20 +0000 http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/#comment-1939 Sorry "No One", but no one is going to be sending you interruptive advertising based on your information - you're going to be requesting it ! In other words, advertisers are going to start being producers of branded content and independent content producers are going to be able to start selling their shows as sponsorship opportunities. Your niche interests are going to collide with those of particular advertisers (eg. skiing - gant, parties - johnny walker), and the money that currently flows into interruptive 30 sec TVCs will find a much more useful and worthy home - in supporting the kind of content you wanna watch. AND they'd better make sure they do it right with integrity, otherwise you'll flame their sorry asses online ! So he's right about privacy, and wrong about the future model. My $0.02 worth. Sorry “No One”, but no one is going to be sending you interruptive advertising based on your information – you’re going to be requesting it !

In other words, advertisers are going to start being producers of branded content and independent content producers are going to be able to start selling their shows as sponsorship opportunities. Your niche interests are going to collide with those of particular advertisers (eg. skiing – gant, parties – johnny walker), and the money that currently flows into interruptive 30 sec TVCs will find a much more useful and worthy home – in supporting the kind of content you wanna watch.

AND they’d better make sure they do it right with integrity, otherwise you’ll flame their sorry asses online !

So he’s right about privacy, and wrong about the future model.

My $0.02 worth.

]]> By: SMS Text News http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/comment-page-1/#comment-1860 SMS Text News Sat, 11 Feb 2006 14:05:39 +0000 http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/#comment-1860 <strong>More on the Verizon marketing VP's recent comments...</strong> I posted a short note on this the other day -- Russell Buckley at mobhappy.com has looked at it in a heck of a lot more detail which is definitely worth a look.... More on the Verizon marketing VP’s recent comments…

I posted a short note on this the other day — Russell Buckley at mobhappy.com has looked at it in a heck of a lot more detail which is definitely worth a look….

]]> By: No One http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/comment-page-1/#comment-1853 No One Sat, 11 Feb 2006 10:24:54 +0000 http://mobhappy.com/blog1/2006/02/09/verizon-cmo-warns-agencies-gimme-all-your-money/#comment-1853 Worryingly, Verizon seem to think that targeting is actually a breach of privacy and therefore wonǃÙt be allowed. .... IǃÙm certain most people would accept an apparent breach of privacy in return for a better service. I mean, thatǃÙs the whole basis of Google AdWords. --------------------------------------- What're you smokin' man? Thank goodness Verizon has a clue. They're totally different situations. You're talking about one system that is directly tied to an individual, with a ton of personally associated data. Google AdWords ads are delivered to anonymous web browsers, with -at-most- an IP available, which could be at school, coffee shop, etc. If Verizon starts looking at how I use my phone and targets ads toward me, I'll be gone to a different carrier in a flash, as should any 21st century-knowledgable users.... Worryingly, Verizon seem to think that targeting is actually a breach of privacy and therefore wonǃÙt be allowed.
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IǃÙm certain most people would accept an apparent breach of privacy in return for a better service. I mean, thatǃÙs the whole basis of Google AdWords.
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What’re you smokin’ man? Thank goodness Verizon has a clue. They’re totally different situations. You’re talking about one system that is directly tied to an individual, with a ton of personally associated data. Google AdWords ads are delivered to anonymous web browsers, with -at-most- an IP available, which could be at school, coffee shop, etc.

If Verizon starts looking at how I use my phone and targets ads toward me, I’ll be gone to a different carrier in a flash, as should any 21st century-knowledgable users….

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