Comments on: Is AdMob the New AdWords? http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: AdMob Hits One Billion at MobHappy http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/comment-page-1/#comment-99612 AdMob Hits One Billion at MobHappy Mon, 29 Jan 2007 10:24:03 +0000 http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/#comment-99612 [...] AdMob went live on January 18th 2006 and I heard about it a few weeks later. I blogged about it for the first time in March, comparing it to the new AdWords and I forecast that it had great potential. A few weeks after that, a VC suggested to Omar, the sole founder of AdMob, who had built the site in weekends and evenings while doing an MBA, that we should talk and I started helping out. This led to my being hired as first employee and building AdMob in Europe. [...] [...] AdMob went live on January 18th 2006 and I heard about it a few weeks later. I blogged about it for the first time in March, comparing it to the new AdWords and I forecast that it had great potential. A few weeks after that, a VC suggested to Omar, the sole founder of AdMob, who had built the site in weekends and evenings while doing an MBA, that we should talk and I started helping out. This led to my being hired as first employee and building AdMob in Europe. [...]

]]> By: Declaration of Interest at MobHappy http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/comment-page-1/#comment-3464 Declaration of Interest at MobHappy Fri, 21 Apr 2006 09:01:12 +0000 http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/#comment-3464 [...] You can see my original take on AdMob here, if you’re curious. And by the way, I wrote that BEFORE starting any discussions with them, as far as a professional relationship is concerned. [...] [...] You can see my original take on AdMob here, if you’re curious. And by the way, I wrote that BEFORE starting any discussions with them, as far as a professional relationship is concerned. [...]

]]> By: Subject Matters » Blog Archive » AdMob http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/comment-page-1/#comment-2196 Subject Matters » Blog Archive » AdMob Wed, 15 Mar 2006 10:06:46 +0000 http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/#comment-2196 [...] Russell Buckley writes: AdMob is a pay-per-click marketplace for mobiles. Think Google AdWords for phones - yes, it’s that deliciously simple. [...] [...] Russell Buckley writes: AdMob is a pay-per-click marketplace for mobiles. Think Google AdWords for phones – yes, it’s that deliciously simple. [...]

]]> By: Russell Buckley http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/comment-page-1/#comment-2004 Russell Buckley Thu, 02 Mar 2006 19:21:52 +0000 http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/#comment-2004 Thanks for the comments, everyone. Rafe, you reminded me of a point I wanted to make but forgot! Sooner or later, we'll have all-you-can-eat affordable data packages, which will really put the nail in the coffin of the cost argument. Enrique, yes, I agree that Google could do this technically and they have a merchant base. BUT the merchant base isn't all relevant to this idea, by any means. More importantly, they don't have the network of publishers in place and it's no secret that many publishers would see Google as a long term threat/competitor to them. Relying on a competitor for revenue would be like a bunch of gazelles inviting a some lions round for lunch. A final thought is that Google's priority in mobile is going to be on search and how to leverage this in the mobile space. While they often seem to be trying to do everything at once, it also pays to focus. Indeed, the article that Carlo points to, shows them playing around with text based ads within the context of search. So AdMobs may just stand a fighting chance if they act fast and smart. Russell Thanks for the comments, everyone.

Rafe, you reminded me of a point I wanted to make but forgot! Sooner or later, we’ll have all-you-can-eat affordable data packages, which will really put the nail in the coffin of the cost argument.

Enrique, yes, I agree that Google could do this technically and they have a merchant base.

BUT the merchant base isn’t all relevant to this idea, by any means. More importantly, they don’t have the network of publishers in place and it’s no secret that many publishers would see Google as a long term threat/competitor to them. Relying on a competitor for revenue would be like a bunch of gazelles inviting a some lions round for lunch.

A final thought is that Google’s priority in mobile is going to be on search and how to leverage this in the mobile space. While they often seem to be trying to do everything at once, it also pays to focus. Indeed, the article that Carlo points to, shows them playing around with text based ads within the context of search.

So AdMobs may just stand a fighting chance if they act fast and smart.

Russell

]]> By: Carlo Longino http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/comment-page-1/#comment-2002 Carlo Longino Thu, 02 Mar 2006 18:47:24 +0000 http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/#comment-2002 Google says it's been <a href="http://www.businessweek.com/technology/content/mar2006/tc20060302_556420.htm?campaign_id=rss_tech" rel="nofollow">testing mobile text ads, at least on its search results, in Japan</a>. So perhaps something akin to AdSense isn't far behind. Google says it’s been testing mobile text ads, at least on its search results, in Japan. So perhaps something akin to AdSense isn’t far behind.

]]> By: C. Enrique Ortiz http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/comment-page-1/#comment-2001 C. Enrique Ortiz Thu, 02 Mar 2006 16:53:32 +0000 http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/#comment-2001 On handsets, there will always be the "real-state penalty." impact. That is the way it is. The best that can be done is what AdMobs is doing - minimizing the impact to the end-user as much as it can (using a one liner Ad that is easy to distinguish, for example). Things such as download times, etc. also is the nature of the beast, as it is today, and will improve over time, and this is not too far away. The main concern I have for AdMobs is competition, especially from Google, etc. as this solution is easy to reproduce; it would take almost no effort for Google to reproduce this, as they have the infrastructure already in place. So AdMod must be clever on how to differentiate from them... ceo On handsets, there will always be the “real-state penalty.” impact. That is the way it is. The best that can be done is what AdMobs is doing – minimizing the impact to the end-user as much as it can (using a one liner Ad that is easy to distinguish, for example). Things such as download times, etc. also is the nature of the beast, as it is today, and will improve over time, and this is not too far away.

The main concern I have for AdMobs is competition, especially from Google, etc. as this solution is easy to reproduce; it would take almost no effort for Google to reproduce this, as they have the infrastructure already in place. So AdMod must be clever on how to differentiate from them…

ceo

]]> By: Rafe http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/comment-page-1/#comment-1994 Rafe Thu, 02 Mar 2006 12:39:17 +0000 http://mobhappy.com/blog1/2006/03/02/is-admob-the-new-adwords/#comment-1994 I agree with Russell about the cost of showing the advert. Yes there is a cost, but if the users doesn't want to pay it they don't visit the site in the future. I'm sure the percentage lost will be tiny fractions of percentages. I think the point about the cost of viewing an advert probably is fair and yes it will affect performance. However I think its important for advertisers to remember it is mobile and tailor the landing page appropriately (i.e. perhaps keep it to a minimim in size). I do think this is ideal for driving downloads (perhaps with amessage about data cost). I also think the cost issue will go away in time as well I think (like the early web where this was a concern) - it should stifle people looking at mobile advertising now. In general, yes there are costs associated with it, but to my mind mobile advertising is a bit like micro payments. Users would probably perfer not to see any but the most targetted stuff, but are willing to put up with it if they are getting something good (content) in return. I've been running this ona a mobile site for a while now and the CTR are very impressive suggesting users are interested. The feedback from advertisers has been positive too. I agree with Russell about the cost of showing the advert. Yes there is a cost, but if the users doesn’t want to pay it they don’t visit the site in the future. I’m sure the percentage lost will be tiny fractions of percentages. I think the point about the cost of viewing an advert probably is fair and yes it will affect performance. However I think its important for advertisers to remember it is mobile and tailor the landing page appropriately (i.e. perhaps keep it to a minimim in size). I do think this is ideal for driving downloads (perhaps with amessage about data cost). I also think the cost issue will go away in time as well I think (like the early web where this was a concern) – it should stifle people looking at mobile advertising now.

In general, yes there are costs associated with it, but to my mind mobile advertising is a bit like micro payments. Users would probably perfer not to see any but the most targetted stuff, but are willing to put up with it if they are getting something good (content) in return.

I’ve been running this ona a mobile site for a while now and the CTR are very impressive suggesting users are interested. The feedback from advertisers has been positive too.

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