Comments on: Mobile Advertising to Happen “Quickly” says Sorrell

By: vinu

vinu — Sat, 11 Mar 2006 07:11:37 +0000

amazing article … love the ‘IDEA’ of ‘fire’.
The restrictions mobile gives – i.e no pop ups , not much flashy content, small screen – its going to be a real challenge as the market explodes.

Location based marketing through different mobile mediums with a viral element (communities – network effect) will be the key I think

By: Stavros Ts.

Stavros Ts. — Wed, 08 Mar 2006 11:32:15 +0000

I’ve been reading so many posts last year about Mobile Adds, too much interest but nothing seems to really happen.
Very smart article indeed, we are still waiting for the right way to bring adds on Mobiles, but I am sure there will be a big bang sooner or later!
We have to wait and see if it is going to be successful or not!
On the other hand, it would be great if we could find the right way to do it!

By: New Mobile and Accessibility Forum At Cre8asite » SEO by the SEA

New Mobile and Accessibility Forum At Cre8asite » SEO by the SEA — Tue, 07 Mar 2006 19:26:51 +0000

[...] If you weren’t being featured in Google News, that might not be a big deal to you, but how many other opportunities to be seen could be lost because of lack of access to mobile viewers? Business Week explains in a recent article Why Google’s Going Mobile. Mobhappy looks at opportunities with mobile advertising. Both articles raise many points worth considering. [...]

By: alan jones

alan jones — Tue, 07 Mar 2006 05:55:52 +0000

I love the mental image of the cavemen with the sticks, not knowing how to rub them together, or why!

Maybe a carrier can turn its culture on its head and start behaving like a media business, but I’d say the odds are against it.

Step one would be to break down the walled garden and open up the handset deck to let the customer add any content or service they want. As you say, you can’t build a media model based on ‘making’ people consume content.

By: Quote of the Day at MobHappy

Quote of the Day at MobHappy — Mon, 06 Mar 2006 15:29:56 +0000

[...] On Friday I wrote about about mobile marketing and how both the ad industry and operators seem to be trying to force old thinking into a new channel. [...]

By: Gizmodo

Gizmodo — Fri, 03 Mar 2006 20:22:57 +0000

Remainders: Gadget Industry News…

• SLUMP’D: MVNOs Not Making Money? Surprised? [GigaOm] • BEEP! THIS IS YOUR WALLET GOBLIN: Mobile Advertising to Happen ¬ìQuickly¬î says Sorrell [Mob Happy] • BSBAL, APL PI: Yes, Americans Get Mobile [Russel Beattie] • GOODBYE, GREY …

By: Mehdi Ghorfi

Mehdi Ghorfi — Fri, 03 Mar 2006 19:29:09 +0000

100% Ok
As usual Russel you got it right. Agencies and brands finally realized mobile is HOT. It’s so enjoyable to see how people that used to think mobile marketing was unusefull one year ago calling and saying : ” We think mobile marketing is something big for us, we decided to go mobile this year”. Really, so now it’s not unusefull anymore, how come ? !
Anyhow, no bad feelings, better late then never
I just hope this won’t lead to some abuses.

Always a pleasure to read u
Mehdi