Let’s get to the point:

Advertising: Yes, it will play a role in mobile content. It’s a fundamental business component for almost every media type that I can think of.

Free/Full Priced: It’s not black or white. Price elasticity is alive and well. It’s up to content publishers and content distributors to find out what the right mix is. Both will take a hit on profits in the short-term for the sake of mid-term sustainability.

40/60: A desperate study… When are these companies going to stop charging people so much money for worthless results? The fact is, some people are willing to pay and some people aren’t. It’s a simple supply/demand curve. Thankfully, consumers didn’t stop using or dismissing the Internet when opinions were at a similar point. Or BMWs. Or Pepsi. Or…

Service/Churn: Well, I suppose that we’ll need to read the study to understand which 50% was right… And contrary to what you stated, operators are willing to “eat the costs” of content as a marketing expense in the short-term for mid-term content business. Their goal? As you finally concluded: Boost revenue. That’s the point of business, or?

And finally, the point which we’ve somehow… mutually agreed upon…

Revenue Boost: It’s plausible and even likely . Monetizing content from its value to advertisers is how the world works. Content attracts eyeballs and eyeballs attract advertisers. Mobile operators can (and are) getting their heads around it and particpating… let’s hope that they continue to do so that we don’t have to go through the “net neutrality” discussion with them if they find that they’ve missed it like the fixed-line operators did.

To suggest an ammendment to your closing statement:

“Content [and bandwidth] doesn‚Äôt [always] have to be free, either, but users don‚Äôt always have to be the ones paying the [entire] bill.”

Beaucoup d’agitation dans les Telecoms en ce moment. Le prix est toujours au centre des d?©bats et c’est Bruxelles qui pousse ?† plus de concurrence sur les tarifs telecom. Elle s’attaque en ce moment ?† faire baisser le co?ªt du SMS car il ressort….

On ClickZ, Laura Marriott tries to find out whether North America is ahead or behind Europe when it comes to mobile marketing. It a quite interesting article to realize the differences among the two continents, and understand the solutions (not……

If you or others are interested, we are looking for initial trial members and partners. So feel free to contact me at rich at mobilitee.org or use the contact information at http://www.tomosoftware.com.