http://mobhappy.com/blog1/2006/03/25/free-phone-calls-for-advertising/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://mobhappy.com/blog1/2006/03/25/free-phone-calls-for-advertising/comment-page-1/#comment-14828 Xero - We Told You So at MobHappy Wed, 28 Jun 2006 20:23:58 +0000 http://mobhappy.com/blog1/2006/03/25/free-phone-calls-for-advertising/#comment-14828 [...] Xero, in case you missed it, is the semi-pheonix operation that rose out of the insane Gizmondo company that was wound up earlier this year. Many of the execs seem to be the same and the idea is to take the concept of subsidising handsets via advertising and this time run a free mobile service by running ads. This concept sounds great, but a couple of minutes and the back of an envelope proves that the model just doesn’t work. [...] [...] Xero, in case you missed it, is the semi-pheonix operation that rose out of the insane Gizmondo company that was wound up earlier this year. Many of the execs seem to be the same and the idea is to take the concept of subsidising handsets via advertising and this time run a free mobile service by running ads. This concept sounds great, but a couple of minutes and the back of an envelope proves that the model just doesn’t work. [...]

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