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	<title>Comments on: Bono and the RED Phones</title>
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	<link>http://mobhappy.com/blog1/2006/05/15/bono-and-the-red-phones/</link>
	<description>Russell Buckley and Carlo Longino on mobile technology.</description>
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		<title>By: helen keegan</title>
		<link>http://mobhappy.com/blog1/2006/05/15/bono-and-the-red-phones/comment-page-1/#comment-4919</link>
		<dc:creator>helen keegan</dc:creator>
		<pubDate>Wed, 17 May 2006 14:40:56 +0000</pubDate>
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		<description>It got a lot of press and I suspect that was the point. It was about raising awareness, of which this is part. I hope it is successful enough for them, but Ian&#039;s right, why would you downgrade your phone?

Having said that, if it were pink, Darla (http://www.darlamack.com) would definitely want one!</description>
		<content:encoded><![CDATA[<p>It got a lot of press and I suspect that was the point. It was about raising awareness, of which this is part. I hope it is successful enough for them, but Ian&#8217;s right, why would you downgrade your phone?</p>
<p>Having said that, if it were pink, Darla (<a href="http://www.darlamack.com" rel="nofollow">http://www.darlamack.com</a>) would definitely want one!</p>
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		<title>By: Ian Wood</title>
		<link>http://mobhappy.com/blog1/2006/05/15/bono-and-the-red-phones/comment-page-1/#comment-4856</link>
		<dc:creator>Ian Wood</dc:creator>
		<pubDate>Mon, 15 May 2006 19:38:39 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/05/15/bono-and-the-red-phones/#comment-4856</guid>
		<description>Russell have to say that I to am unlikely to downgrade from my 3G handset to SLVR.

However having seen the launch on the evening news, see http://www.channel4.com/news/special-reports/special-reports-storypage.jsp?id=2368, some of the features on the contract are interesting.  The trust gets 5% of all calls for life.  

As a former Motorola employee I guess that I cannot get excited by the its work in the Africa which has probably been the driver on this aids deal.  I am just glade its not PINK!</description>
		<content:encoded><![CDATA[<p>Russell have to say that I to am unlikely to downgrade from my 3G handset to SLVR.</p>
<p>However having seen the launch on the evening news, see <a href="http://www.channel4.com/news/special-reports/special-reports-storypage.jsp?id=2368" rel="nofollow">http://www.channel4.com/news/special-reports/special-reports-storypage.jsp?id=2368</a>, some of the features on the contract are interesting.  The trust gets 5% of all calls for life.  </p>
<p>As a former Motorola employee I guess that I cannot get excited by the its work in the Africa which has probably been the driver on this aids deal.  I am just glade its not PINK!</p>
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		<title>By: Ewan</title>
		<link>http://mobhappy.com/blog1/2006/05/15/bono-and-the-red-phones/comment-page-1/#comment-4832</link>
		<dc:creator>Ewan</dc:creator>
		<pubDate>Mon, 15 May 2006 10:17:37 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2006/05/15/bono-and-the-red-phones/#comment-4832</guid>
		<description>Yeah I think you&#039;re absolutely right Russell.  I don&#039;t see this going anywhere :&#124; The switching costs are really quite high for most users particularly when they&#039;ve got used to one menu structure or operating system.  It&#039;s slightly easier when, at the end of your contract, your network operator is offering you a free Nokia, a free Samsung or a free Sony Ericsson.  It depends; look at the success of the pink phones!  If the red SLVR is funky enough, the concept could make some headway.</description>
		<content:encoded><![CDATA[<p>Yeah I think you&#8217;re absolutely right Russell.  I don&#8217;t see this going anywhere <img src='http://mobhappy.com/blog1/wp-includes/images/smilies/icon_neutral.gif' alt=':|' class='wp-smiley' />  The switching costs are really quite high for most users particularly when they&#8217;ve got used to one menu structure or operating system.  It&#8217;s slightly easier when, at the end of your contract, your network operator is offering you a free Nokia, a free Samsung or a free Sony Ericsson.  It depends; look at the success of the pink phones!  If the red SLVR is funky enough, the concept could make some headway.</p>
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