Comments on: Marketing Director for the Day http://mobhappy.com/blog1/2006/05/19/marketing-director-for-the-day/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Rawsocket » Blog Archive » Daily Del.icio.us http://mobhappy.com/blog1/2006/05/19/marketing-director-for-the-day/comment-page-1/#comment-7729 Rawsocket » Blog Archive » Daily Del.icio.us Thu, 08 Jun 2006 18:08:44 +0000 http://mobhappy.com/blog1/2006/05/19/marketing-director-for-the-day/#comment-7729 [...] Marketing Director for the Day at MobHappy » "Operators generally can be great brand marketers and very poor product/service ones. I wonder why? The two skills aren’t mutually incompatible, surely?" [...] [...] Marketing Director for the Day at MobHappy » "Operators generally can be great brand marketers and very poor product/service ones. I wonder why? The two skills aren’t mutually incompatible, surely?" [...]

]]> By: dotMobi http://mobhappy.com/blog1/2006/05/19/marketing-director-for-the-day/comment-page-1/#comment-5367 dotMobi Mon, 22 May 2006 15:08:44 +0000 http://mobhappy.com/blog1/2006/05/19/marketing-director-for-the-day/#comment-5367 <strong>The Problem With Mobile?...</strong> I think Seth Godin makes an interesting point here. The mobile industry today has many parallels to the online and wireline industries in the late 1990's. You have millions of mobile subscribers using hand picked mobile sites and messaging services... The Problem With Mobile?…

I think Seth Godin makes an interesting point here. The mobile industry today has many parallels to the online and wireline industries in the late 1990′s. You have millions of mobile subscribers using hand picked mobile sites and messaging services…

]]> By: C. Enrique Ortiz' Mobility Weblog http://mobhappy.com/blog1/2006/05/19/marketing-director-for-the-day/comment-page-1/#comment-4978 C. Enrique Ortiz' Mobility Weblog Fri, 19 May 2006 13:55:57 +0000 http://mobhappy.com/blog1/2006/05/19/marketing-director-for-the-day/#comment-4978 <strong>The Problem with Mobile...</strong> On this blog, Seth Godin asks himself "Why hasn't the whole cell phone industry exploded?". While Seth's believes it is because "we've been trying to solve the wrong problem.", that is not the true reason... The problem is twofold - ... The Problem with Mobile…

On this blog, Seth Godin asks himself “Why hasn’t the whole cell phone industry exploded?”. While Seth’s believes it is because "we’ve been trying to solve the wrong problem.", that is not the true reason…

The problem is twofold – …

]]> By: Red Smurph http://mobhappy.com/blog1/2006/05/19/marketing-director-for-the-day/comment-page-1/#comment-4973 Red Smurph Fri, 19 May 2006 11:28:00 +0000 http://mobhappy.com/blog1/2006/05/19/marketing-director-for-the-day/#comment-4973 Another good way to get this going is if operators provided service providers a simple and inexpensive means for e-payments, including an infrastructure for handling that from Internet services. See NTT DoCoMo as the still best example of that. Those service providers that pay more get more visibility in the operators' portals. As you say, operators are not good at inventing services, so instead they should realise they are service enablers and WISPs, and let others provide a plethora of services where "Darwin" will determine what services have long term appeal. There's an odd market divide, where services like Flickr and others are free (for whatever reason) and operators don't want to provide anything for free (for whatever reason). There's an obvious business opportunity here if we can strike a balance between a fatalistic and a capitalistic mind-set. Another good way to get this going is if operators provided service providers a simple and inexpensive means for e-payments, including an infrastructure for handling that from Internet services. See NTT DoCoMo as the still best example of that. Those service providers that pay more get more visibility in the operators’ portals.

As you say, operators are not good at inventing services, so instead they should realise they are service enablers and WISPs, and let others provide a plethora of services where “Darwin” will determine what services have long term appeal.

There’s an odd market divide, where services like Flickr and others are free (for whatever reason) and operators don’t want to provide anything for free (for whatever reason). There’s an obvious business opportunity here if we can strike a balance between a fatalistic and a capitalistic mind-set.

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