Third Screen Media, the mobile advertising company I spoke to at CTIA, is reportedly in buyout talks with Microsoft’s MSN unit, according to The Wall Street Journal. In addition to already having a good client base, what impressed me about Third Screen was its understanding of what’s needed for ad-supported content to succeed, both in terms of a platform for media buyers and ad agencies to use, as well as the necessity of working in concert with operators.
The move also highlights Microsofts push to get a jump on Google in the online advertising market, and confirms that mobile will play a big part of it. Exciting times for ad-supported mobile content.
[tags]mobile, microsoft, third screen, mobile marketing, mobile advertising, mobile content[/tags]
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