Comments on: Asking The Wrong Questions About Ad-Supported Content http://mobhappy.com/blog1/2006/06/06/asking-the-wrong-questions-about-ad-supported-content/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Siddharth Goenka http://mobhappy.com/blog1/2006/06/06/asking-the-wrong-questions-about-ad-supported-content/comment-page-1/#comment-60528 Siddharth Goenka Tue, 28 Nov 2006 11:24:18 +0000 http://mobhappy.com/blog1/2006/06/06/asking-the-wrong-questions-about-ad-supported-content/#comment-60528 Carlo - HI , Just curious and would gladly want to know who all are interested in getting their Ads on a Mobile Video Distribution Network ?? I am Siddharth Goenka , Content Manager for Bugzy , a Startup Mobile Media Company in India whose USP being the first Mbile Media Streaming company. We are looking for video content and would gladly partner with anyone who has content. Thanks , hope to hear from you soon... My Email is siddharth.goenka@bugzy.in Anyone who wants to partner with us , that is if you have Video content , please feel free to write to me. Thanks Carlo – HI , Just curious and would gladly want to know who all are interested in getting their Ads on a Mobile Video Distribution Network ??
I am Siddharth Goenka , Content Manager for Bugzy , a Startup Mobile Media Company in India whose USP being the first Mbile Media Streaming company.
We are looking for video content and would gladly partner with anyone who has content.
Thanks , hope to hear from you soon… My Email is siddharth.goenka@bugzy.in

Anyone who wants to partner with us , that is if you have Video content , please feel free to write to me.

Thanks

]]> By: Kiran Bellubbi http://mobhappy.com/blog1/2006/06/06/asking-the-wrong-questions-about-ad-supported-content/comment-page-1/#comment-7540 Kiran Bellubbi Tue, 06 Jun 2006 21:35:12 +0000 http://mobhappy.com/blog1/2006/06/06/asking-the-wrong-questions-about-ad-supported-content/#comment-7540 Carlo - Here's what I have to say about reports published by Forrester and Gartner and the like on the mobile space - "pbbbbbth" :) Now, as a power user of mobile applications and devices and as a developer of mobile applications myself I think that the prophesized "coming mobile-video deluge"(1) will be a non-event unless the content creators and content aggregators get their act straight. Charging end-users for content that creates some value in their mobile lifestyles in my opinion is a fair business model, but to try and subsidize the price to attract a larger market is not going to work since the "mobile" viewers attention span is far smaller than the average television viewers. Secondly, I believe users expect mobile phones/pda's to respond to interactions fairly quickly - WAP died as a technology when users kept waiting for content to be delivered to their devices... The same fate awaits those who will adopt a business model that forces a user against the basic mobile tenets (2)... (1) http://www.businessweek.com/technology/content/oct2005/tc20051011_9768_tc024.htm (2)http://www.bellubbi.com/wordpress/2006/06/06/tenets-of-mobile-application-interaction/ Carlo – Here’s what I have to say about reports published by Forrester and Gartner and the like on the mobile space – “pbbbbbth” :)

Now, as a power user of mobile applications and devices and as a developer of mobile applications myself I think that the prophesized “coming mobile-video deluge”(1) will be a non-event unless the content creators and content aggregators get their act straight. Charging end-users for content that creates some value in their mobile lifestyles in my opinion is a fair business model, but to try and subsidize the price to attract a larger market is not going to work since the “mobile” viewers attention span is far smaller than the average television viewers. Secondly, I believe users expect mobile phones/pda’s
to respond to interactions fairly quickly – WAP died as a technology when users kept waiting for content to be delivered to their devices…

The same fate awaits those who will adopt a business model that forces a user against the basic mobile tenets (2)…

(1) http://www.businessweek.com/technology/content/oct2005/tc20051011_9768_tc024.htm

(2)http://www.bellubbi.com/wordpress/2006/06/06/tenets-of-mobile-application-interaction/

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