Way back in the late 90′s, we had that weird idea that people could personalise the sound their phone made when it rang. And so, perhaps the least expected billion dollar market emerged since err…sms a few years earlier. So don’t scoff at background tones which are the happening trend in India, according to Mobile [...]
Background Tones
by Russell Buckley on 31. Jul, 2006 in Mobile Content, Mobile Phone Evolution, Mobile Society
Carnival of the Mobilists # 38
by Russell Buckley on 31. Jul, 2006 in Carnival of the Mobilists
This week’s Carnival is at SmartMobs¬†and a very fine job Judy Breck has done as moderator. Congrats to Rudy and Stephanie¬†for winning host and post of the month in the awards sponsored by Khosla Ventures for June. From now on we’ll still to the new Monday morning timetable as it seems more popular with readers [...]
Well, That’s Certainly One Way To Do Mobile Music
by Carlo Longino on 28. Jul, 2006 in Music
Geriatric rockers The Rolling Stones have hopped on board the mobile music train — sort of. Through a service called Listen Live Now!, fans will be able to listen live to their concert today in Paris via their mobile phones. And when I say via their mobile phones, I don’t mean some sort of streaming [...]
50 Million
by Russell Buckley on 28. Jul, 2006 in Marketing, Personal, Uncategorized
Forgive me a little self-indulgence, but it is about mobile, so you should find it interesting. AdMob just passed a major milestone and served its 50 millionth ad yesterday – not bad considering it’s less than 7 months old. It’s proving to be a serious way of selling mobile related content, products and services, with [...]
Lest We Forget
by Russell Buckley on 28. Jul, 2006 in Advice to Operators, Analysis
Gartner’s Hype Cycle is a very astute piece of analysis and one which seems increasingly applicable to a huge variety of technology. It basically posits that new products and services typically go through early hype stage by vendors, while meeting a wall of indifference by users. Once the vendor has entered into the trough of [...]
YAMVOIPK
by Carlo Longino on 27. Jul, 2006 in Mobile Phone Evolution
That’s Yet Another Mobile VoIP Kludge (TM). Rebtel is the latest one to pop up, promising cut-rate international calls. Like others before it, it’s not particularly straightforward. It’s made up of two services. The first, REBout, has users establish individual local numbers for overseas friends. For instance, if I wanted to call Russell in Germany, [...]
MMS for the Technically Challenged
by Russell Buckley on 26. Jul, 2006 in Mobile Society
One of the hardest things for power users of technology (which includes all of you MobHappy readers) is to understand how most of the rest of the world uses technology. Sure, kids will pick up most things pretty quickly, like languages, sport, maths as well as tech, but most people simply get out of the [...]
Google Releases Mobile App Enhancements
by Carlo Longino on 25. Jul, 2006 in Content Providers
While lots of people sit around and wait for Google to really make its big move into mobile search, it’s fairly quietly rolling out some pretty nify mobile applications and services. Today, its got an enhanced version of its Google Maps for Mobile, adding traffic information for 30 cities and some other nice touches, while [...]
Customer Service is an Opportunity, Not a Cost
by Russell Buckley on 25. Jul, 2006 in Mobile Operators, Mobile techie stuff
One of my constant themes here¬†at MobHappy is that any customer interaction is an opportunity. It’s an opportunity to increase satisfaction and loyalty, increase advocacy, increase usage of basic services, encourage usage of more services and ultimately decrease churn. It also makes your marketing costs more efficient as it costs significantly less to maximise revenues [...]
It’s A Mobile Life
by Russell Buckley on 24. Jul, 2006 in Mobile Society
Thanks to Helen, who sent in details of Carphone Warehouse’s Mobile Life project, which is certainly worth a look. If you’re not from the UK, Carphone Warehouse is the UK’s largest mobile retailer, so the report isn’t likely to suggest that the state of the future of mobile is anything but rosy. However, there are [...]

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