Comments on: MMS Usage Up 40% In The US http://mobhappy.com/blog1/2006/07/19/mms-usage-up-40-in-the-us/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Mobilitee http://mobhappy.com/blog1/2006/07/19/mms-usage-up-40-in-the-us/comment-page-1/#comment-20329 Mobilitee Mon, 24 Jul 2006 13:11:21 +0000 http://mobhappy.com/blog1/2006/07/19/mms-usage-up-40-in-the-us/#comment-20329 [...] Carlo has an interesting post over at Mobhappy stating: [...] [...] Carlo has an interesting post over at Mobhappy stating: [...]

]]> By: Daniella http://mobhappy.com/blog1/2006/07/19/mms-usage-up-40-in-the-us/comment-page-1/#comment-19023 Daniella Thu, 20 Jul 2006 13:18:14 +0000 http://mobhappy.com/blog1/2006/07/19/mms-usage-up-40-in-the-us/#comment-19023 Carlo, Thanks for clarifying the statistics put out by Mobile 365. I was confused by their figures especially when compared to other statistics out there - their numbers did not correlate. They certainly made it sound as representative of the entire US market which was misleading to say the least. Carlo,

Thanks for clarifying the statistics put out by Mobile 365. I was confused by their figures especially when compared to other statistics out there – their numbers did not correlate. They certainly made it sound as representative of the entire US market which was misleading to say the least.

]]> By: Jim Washok, Founder of OTAir http://mobhappy.com/blog1/2006/07/19/mms-usage-up-40-in-the-us/comment-page-1/#comment-18953 Jim Washok, Founder of OTAir Thu, 20 Jul 2006 03:52:14 +0000 http://mobhappy.com/blog1/2006/07/19/mms-usage-up-40-in-the-us/#comment-18953 Such a significant increase is rather interesting, especially in light of recent reports of MMS still struggling in Europe which has historically been ahead of the U.S. in such messaging. While I don't suggest this accounts for all of the increase, I've read more reports of companies launching mobile marketing campaigns where participants take pictures of products, themselves or environments, such as Pontiac's campaign where people had to send in a photo of a particular model of Pontiac. Another factor could be the release of more devices with greater than 1 mp cameras, such as the recently released and popular Treo 700. Finally, continued deployment of 3G certainly makes it faster to send photos, thereby, increasing the attractiveness of doing so. Again, just factors...there may not be a particular cause. In any case, it certainly is a good thing for OTAir and similar companies in the mobile marketing industry. Such a significant increase is rather interesting, especially in light of recent reports of MMS still struggling in Europe which has historically been ahead of the U.S. in such messaging.

While I don’t suggest this accounts for all of the increase, I’ve read more reports of companies launching mobile marketing campaigns where participants take pictures of products, themselves or environments, such as Pontiac’s campaign where people had to send in a photo of a particular model of Pontiac. Another factor could be the release of more devices with greater than 1 mp cameras, such as the recently released and popular Treo 700. Finally, continued deployment of 3G certainly makes it faster to send photos, thereby, increasing the attractiveness of doing so. Again, just factors…there may not be a particular cause.

In any case, it certainly is a good thing for OTAir and similar companies in the mobile marketing industry.

]]> By: Mobile Sparx » Blog Archive » MMS usage taking off in US? http://mobhappy.com/blog1/2006/07/19/mms-usage-up-40-in-the-us/comment-page-1/#comment-18873 Mobile Sparx » Blog Archive » MMS usage taking off in US? Wed, 19 Jul 2006 22:08:25 +0000 http://mobhappy.com/blog1/2006/07/19/mms-usage-up-40-in-the-us/#comment-18873 [...] Via MobHappy, looks like MMS has been experiencing stronger-than-expected growth in the U.S. Mobile365 came out with a press release claiming 40% quarter-over-quarter MMS growth. [...] [...] Via MobHappy, looks like MMS has been experiencing stronger-than-expected growth in the U.S. Mobile365 came out with a press release claiming 40% quarter-over-quarter MMS growth. [...]

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