You may be right, however let me play devils advocate. Yes 31% mobile search seems ok, globally speaking. And yes there must be digital immigrants and digital natives, because Murdoch said there are, so that must be the truth. However, if we peal the global onion we see vast differences between usage of mobiles in Europe and Asia vs. usage in the US. For example there’re substantially more off-deck mobile content across the pond then over here in the US. So much so that if someone said there was 70% offdeck content in the US a digital native would say “no way Jose”! On the other hand the digital immigrant would say “hmm, now back in the motherland/fatherland ….” While back in the digital immigrants’ country of origin all digital natives there know that offdeck content is pervasive. Ergo, a high mobile search figure on one point of the globe may not reflect other parts of the globe. So the question is where did that statistic come from, reflecting what part of the world?
Modestly, Gameronin

Another view would be that the mobile actually takes over from in-car nav systems and docks with the car when you start your journey, which is quite an interesting idea. In this scenario, the mobile will be the nav system killer, in the same way as it’s been the camera killer, the MP3 killer, the watch killer, the PDA killer, the Pager killer etc etc If that does happen, then voice may well play a role. Though I think that some other hands-free inputting “language” will emerge first – like jaw clenching, or something along those lines.

Shyam – ok with the first para. But I think you need to explain the rest if you want the rest of us to keep up.

Russell

And as for digital natives and immigrants – simplification is to reduce the gap – after all the purpose of technology is to make life easier isnt’t it? Keeping the digital divide wide open benefits only niche marketers – with narrow interests and small scale of operations.