Comments on: Pocket Portal Review http://mobhappy.com/blog1/2006/08/25/pocket-portal-review/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Hydrocodone/apap. http://mobhappy.com/blog1/2006/08/25/pocket-portal-review/comment-page-1/#comment-96025 Hydrocodone/apap. Thu, 11 Jan 2007 10:24:34 +0000 http://mobhappy.com/blog1/2006/08/25/pocket-portal-review/#comment-96025 <strong>Active ingredients in hydrocodone apap 7.5 325....</strong> Watso hydrocodone/apap 7.5. Hydrocodone apap. Hydrocodone/apap 5mg/500mg. What is hydrocodone/apap 5mg/500mg. Hydrocodone with apap.... Active ingredients in hydrocodone apap 7.5 325….

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]]> By: raddedas http://mobhappy.com/blog1/2006/08/25/pocket-portal-review/comment-page-1/#comment-26436 raddedas Tue, 29 Aug 2006 11:06:20 +0000 http://mobhappy.com/blog1/2006/08/25/pocket-portal-review/#comment-26436 I'm glad someone prompted me to reread this post - Thomas is exactly right, the numbers are not clear in this context. My understanding is that the only mobile stat quoted there is the 4000 downloads - which I view as not surprising but not stellar either. All the financial returns appear to come from the website, mobile is just an add-on (and I'd agree with Anon, a poorly executed add-on in this particular case). J2ME 'sites' have a few very nice qualities - like the potential for greatly improved user experience and branding - but they also have a lot of downsides. You can't, for example, link out or display adverts that generate clickthroughs because the clicks don't go anywhere - you can platformRequest out of the app on some MIDP2 devices but it's hardly a good experience and a lot of handsets can't cope. As always you need to weigh the medium against the aims of the campaign and the target market; for some types of information, the J2ME approach will often be a worse experience than a conventional XHTML/WAP site. I’m glad someone prompted me to reread this post – Thomas is exactly right, the numbers are not clear in this context. My understanding is that the only mobile stat quoted there is the 4000 downloads – which I view as not surprising but not stellar either. All the financial returns appear to come from the website, mobile is just an add-on (and I’d agree with Anon, a poorly executed add-on in this particular case).

J2ME ‘sites’ have a few very nice qualities – like the potential for greatly improved user experience and branding – but they also have a lot of downsides. You can’t, for example, link out or display adverts that generate clickthroughs because the clicks don’t go anywhere – you can platformRequest out of the app on some MIDP2 devices but it’s hardly a good experience and a lot of handsets can’t cope. As always you need to weigh the medium against the aims of the campaign and the target market; for some types of information, the J2ME approach will often be a worse experience than a conventional XHTML/WAP site.

]]> By: Anon http://mobhappy.com/blog1/2006/08/25/pocket-portal-review/comment-page-1/#comment-26328 Anon Mon, 28 Aug 2006 19:21:54 +0000 http://mobhappy.com/blog1/2006/08/25/pocket-portal-review/#comment-26328 Well if by recently you mean June 1st (http://www.nmaawards.co.uk) they certainly did win the award. Although quite how I really don't know as I've tried to get the app to run on a range of handsets and it simply didn't work. Well if by recently you mean June 1st (http://www.nmaawards.co.uk) they certainly did win the award. Although quite how I really don’t know as I’ve tried to get the app to run on a range of handsets and it simply didn’t work.

]]> By: Thomas Landspurg http://mobhappy.com/blog1/2006/08/25/pocket-portal-review/comment-page-1/#comment-25829 Thomas Landspurg Sat, 26 Aug 2006 11:11:14 +0000 http://mobhappy.com/blog1/2006/08/25/pocket-portal-review/#comment-25829 These numbers are really strange...Is it cost per sales on mobiles? It seems that revenue came only from DoubleClick, so from online clicks, right? There is a mix between web numbers, mobile numbers, etc.... Also, 4000 download is a small result in my view (especially regarding the total number of visitor on the web site). These numbers are really strange…Is it cost per sales on mobiles? It seems that revenue came only from DoubleClick, so from online clicks, right? There is a mix between web numbers, mobile numbers, etc….
Also, 4000 download is a small result in my view (especially regarding the total number of visitor on the web site).

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