Comments on: Cashless Bus Tickets http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Tomi Ahonen http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/comment-page-1/#comment-33018 Tomi Ahonen Thu, 28 Sep 2006 23:45:12 +0000 http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/#comment-33018 Hi Russell and all readers of MobHappy Good news from Sweden... Thanks for covering the story. Simon - you're correct in that such a payment system has been deployed in the Netherlands for trains. That is actually not the first. Austrian trains have offered mobile phone ticket sales (initially on WAP) since January 2001. One might suggest that a train ticket is not quite the same as city public transportation, but even that was done long ago before Sweden. In neighoring Finland, Helsinki Public Transportation introduced SMS based ticketing in December 2001 and today reports that 55% of all single tickets to trams and the underground are sold via SMS ticketing. PS - I had mentioned both of these (the Austrian train tix and Helsinki public transport) among the 170 mobile service concepts in my second book, M-Profits, the book on making money with mobile services... Nice to see the idea spreading (and loved the joke Russell, about next robbing the phones...) Tomi Ahonen :-) blogsite www.communities-dominate.blogs website www.tomiahonen.com Hi Russell and all readers of MobHappy

Good news from Sweden… Thanks for covering the story.

Simon – you’re correct in that such a payment system has been deployed in the Netherlands for trains. That is actually not the first. Austrian trains have offered mobile phone ticket sales (initially on WAP) since January 2001.

One might suggest that a train ticket is not quite the same as city public transportation, but even that was done long ago before Sweden. In neighoring Finland, Helsinki Public Transportation introduced SMS based ticketing in December 2001 and today reports that 55% of all single tickets to trams and the underground are sold via SMS ticketing.

PS – I had mentioned both of these (the Austrian train tix and Helsinki public transport) among the 170 mobile service concepts in my second book, M-Profits, the book on making money with mobile services…

Nice to see the idea spreading (and loved the joke Russell, about next robbing the phones…)

Tomi Ahonen :-)
blogsite http://www.communities-dominate.blogs
website http://www.tomiahonen.com

]]> By: Operators’ Cut of PSMS to Fall at MobHappy http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/comment-page-1/#comment-31884 Operators’ Cut of PSMS to Fall at MobHappy Sat, 23 Sep 2006 19:24:11 +0000 http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/#comment-31884 [...] Of course, just because the outcome of this survey was patently predictable, doesn’t mean to say that its conclusion is invalid. As I wrote earlier this week, the current share of PSMS is unfair and needs to fall if operators are to maintain a place in the mobile payments value chain. While their huge slice of the action can perhaps be justified¬†while they are both payment enablers and the principle marketing channel, they might be able to get away with this. But with the rise and rise of off-portal, the marketing role is no longer going to necessarily be valid, making it increasingly difficult to maintain these kinds of margins for payment provision. [...] [...] Of course, just because the outcome of this survey was patently predictable, doesn’t mean to say that its conclusion is invalid. As I wrote earlier this week, the current share of PSMS is unfair and needs to fall if operators are to maintain a place in the mobile payments value chain. While their huge slice of the action can perhaps be justified¬†while they are both payment enablers and the principle marketing channel, they might be able to get away with this. But with the rise and rise of off-portal, the marketing role is no longer going to necessarily be valid, making it increasingly difficult to maintain these kinds of margins for payment provision. [...]

]]> By: Simon Cavill http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/comment-page-1/#comment-31601 Simon Cavill Fri, 22 Sep 2006 07:13:29 +0000 http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/#comment-31601 The Dutch regional rail/bus service Norordned pioneered this years ago whereby LogicaCMG built a system that allows passengers to buy their tickets via web or IVR as a text based SMS containing a one-time code that they show to the guard on the train. Its very successful and I thik has expanded to encompass the national train service. I have a video explaining the service I can dig out for you if you are interested. I also worked on some similar trials using SMS's containing 2D barcodes for transport authorities in Berlin and SNCF in France as well as some similar concepts in the UK. The main problem here is the old story of conflicting standards for extended SMS support in various handsets (Nokia Smart Mesaging, vs EMS vs none)... We are also working in this area using normal mobile phones to interact with the back-end accounts behind travel smartcards. My bet is that NFC contactless cards will eventually be intergrated into the fabric of the phone, but its a while off yet... Simon Cavill Mi-Pay Ltd The Dutch regional rail/bus service Norordned pioneered this years ago whereby LogicaCMG built a system that allows passengers to buy their tickets via web or IVR as a text based SMS containing a one-time code that they show to the guard on the train. Its very successful and I thik has expanded to encompass the national train service. I have a video explaining the service I can dig out for you if you are interested.

I also worked on some similar trials using SMS’s containing 2D barcodes for transport authorities in Berlin and SNCF in France as well as some similar concepts in the UK. The main problem here is the old story of conflicting standards for extended SMS support in various handsets (Nokia Smart Mesaging, vs EMS vs none)…

We are also working in this area using normal mobile phones to interact with the back-end accounts behind travel smartcards. My bet is that NFC contactless cards will eventually be intergrated into the fabric of the phone, but its a while off yet…

Simon Cavill

Mi-Pay Ltd

]]> By: Russell Buckley http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/comment-page-1/#comment-31460 Russell Buckley Thu, 21 Sep 2006 15:56:59 +0000 http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/#comment-31460 Ville - you're right of course, but I just thought the idea was vaguely amusing. Russell Ville – you’re right of course, but I just thought the idea was vaguely amusing.

Russell

]]> By: ville http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/comment-page-1/#comment-31457 ville Thu, 21 Sep 2006 15:24:34 +0000 http://mobhappy.com/blog1/2006/09/21/cashless-bus-tickets/#comment-31457 I'm pretty sure it's quite a fair bet that everybody in Scandinavia in a bus, on the street, etc. already has a cell phone :) I’m pretty sure it’s quite a fair bet that everybody in Scandinavia in a bus, on the street, etc. already has a cell phone :)

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