Comments on: Hotxt Goes Down Free Route http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Luke http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-100146 Luke Tue, 06 Mar 2007 16:28:54 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-100146 Your comments about the obstacles Hotxt faces were interesting. Beta Bunny, a community of UK beta testers, recently reviewed Hotxt (see here: http://www.reachstudents.co.uk/blog/2007/03/01/hotxt-hot-or-not/) and lots of what you say cropped up for our student testers. Your comments about the obstacles Hotxt faces were interesting. Beta Bunny, a community of UK beta testers, recently reviewed Hotxt (see here: http://www.reachstudents.co.uk/blog/2007/03/01/hotxt-hot-or-not/) and lots of what you say cropped up for our student testers.

]]> By: Reach Students blog » Blog Archive » Hotxt - hot or not? http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-100081 Reach Students blog » Blog Archive » Hotxt - hot or not? Thu, 01 Mar 2007 16:35:12 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-100081 [...] Doug and David [Hotxt MDs] weren‚Äôt prepared to discuss numbers at each of these stages and understandably. But if they‚Äôre following anything near industry averages, there is a significant and intensely frustrating drop off at each stage.” Read more [...] [...] Doug and David [Hotxt MDs] weren‚Äôt prepared to discuss numbers at each of these stages and understandably. But if they‚Äôre following anything near industry averages, there is a significant and intensely frustrating drop off at each stage.” Read more [...]

]]> By: Reporo Revisited at MobHappy http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-56271 Reporo Revisited at MobHappy Tue, 21 Nov 2006 16:25:40 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-56271 [...] This focus on messaging puts Report into Hotxt territory (or vice versa), who I wrote about last week¬†and it’s clearly a fast-growth area right now, with other players starting to emerge too. The key difference between the services currently is that Reporo is taking more of a portal strategy, bundling other services along with the messaging, such as the original shopping idea and news, sports and information. [...] [...] This focus on messaging puts Report into Hotxt territory (or vice versa), who I wrote about last week¬†and it’s clearly a fast-growth area right now, with other players starting to emerge too. The key difference between the services currently is that Reporo is taking more of a portal strategy, bundling other services along with the messaging, such as the original shopping idea and news, sports and information. [...]

]]> By: StartupSquad » Blog Archive » Berggi offers unlimited email+messaging for cheap http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-56231 StartupSquad » Blog Archive » Berggi offers unlimited email+messaging for cheap Tue, 21 Nov 2006 15:21:11 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-56231 [...] [Hotxt via MobHappy] [...] [...] [Hotxt via MobHappy] [...]

]]> By: John http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-56065 John Tue, 21 Nov 2006 10:53:44 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-56065 That and the fact that they gave interviews to at least 2 other well read industry blogs, neither of whom are connected to a mobile advertising service. That and the fact that they gave interviews to at least 2 other well read industry blogs, neither of whom are connected to a mobile advertising service.

]]> By: Russell Buckley http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-55333 Russell Buckley Mon, 20 Nov 2006 21:19:21 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-55333 Timi - with all due respect, I think I can distinguish between a press briefing and a pitch to include AdMob's advertising in their application. I mean, one starts with "let me tell you about Hotxt and what we've been up to", is organised by their PR people and involves multiple briefings of multiple bloggers and journo's on the day. The other starts with "Can we run AdMob ads in our application?" and I say "Yep, sign here." Russell Timi – with all due respect, I think I can distinguish between a press briefing and a pitch to include AdMob’s advertising in their application.

I mean, one starts with “let me tell you about Hotxt and what we’ve been up to”, is organised by their PR people and involves multiple briefings of multiple bloggers and journo’s on the day.

The other starts with “Can we run AdMob ads in our application?” and I say “Yep, sign here.”

Russell

]]> By: phil jones http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-55013 phil jones Mon, 20 Nov 2006 09:09:09 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-55013 Dear Russell I an one of the team who run a similar application to Hottext, called Tex2me. We have worked on the kind of step-by-step improvements on our download to reach 60% from initial enquiry to successful install and operation (including Internet APN access for the Java app). I would be interested in contributing to your group. Dear Russell

I an one of the team who run a similar application to Hottext, called Tex2me. We have worked on the kind of step-by-step improvements on our download to reach 60% from initial enquiry to successful install and operation (including Internet APN access for the Java app). I would be interested in contributing to your group.

]]> By: Timi Agama http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-53460 Timi Agama Sat, 18 Nov 2006 01:07:49 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-53460 I have a tremendous amount of respect for Doug. And as an entrepeneur he's the sort of guy I hope to be lucky enough to bump into someday. So I better not say anything to upset him LOL. So ... (deep breath) I see this as a 100% free product. Just like Yahoo/MSN Messenger. Monetized by contextual mobile ads, in this case delivered by AdMob. Russell, you must have had your journalist hat on. That was what the interview was meant to be about my friend. Having said that, I would actually use the product (if it was easy to use) because at a very deep level I dislike paying these astronomical sums for sending minuscle amounts of Sms data. But Peter has a fair point though, the consumer sees value in Sms as it exists and cut throat competition among telcos means all prices are trending downwards. Getting consumers to change behaviour may be quite challenging. My personal opinion is that the real winners in mobile will come from other directions. Places where it is harder for telcos to compete. But I digress. I do think HotTxt is monetizable (ads) and that it has an exit (if it succeeds an operator would have to buy it, if only to shut it down). I have a tremendous amount of respect for Doug. And as an entrepeneur he’s the sort of guy I hope to be lucky enough to bump into someday. So I better not say anything to upset him LOL.

So … (deep breath) I see this as a 100% free product. Just like Yahoo/MSN Messenger. Monetized by contextual mobile ads, in this case delivered by AdMob. Russell, you must have had your journalist hat on. That was what the interview was meant to be about my friend.

Having said that, I would actually use the product (if it was easy to use) because at a very deep level I dislike paying these astronomical sums for sending minuscle amounts of Sms data. But Peter has a fair point though, the consumer sees value in Sms as it exists and cut throat competition among telcos means all prices are trending downwards. Getting consumers to change behaviour may be quite challenging.

My personal opinion is that the real winners in mobile will come from other directions. Places where it is harder for telcos to compete. But I digress. I do think HotTxt is monetizable (ads) and that it has an exit (if it succeeds an operator would have to buy it, if only to shut it down).

]]> By: Gabriel Brown http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-53127 Gabriel Brown Fri, 17 Nov 2006 15:09:18 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-53127 Isn't SMS close enough to free already? Not sure there's enough benefit to using a java app just to save the odd penny. Isn’t SMS close enough to free already? Not sure there’s enough benefit to using a java app just to save the odd penny.

]]> By: Russell Buckley http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/comment-page-1/#comment-52634 Russell Buckley Fri, 17 Nov 2006 00:05:38 +0000 http://mobhappy.com/blog1/2006/11/16/hotel-goes-down-free-route/#comment-52634 Peter - "selling the premium products that they‚Äôll now have to introduce to be part of their new business model". They didn't say what these were, but that's the answer. Russell Peter – “selling the premium products that they‚Äôll now have to introduce to be part of their new business model”. They didn’t say what these were, but that’s the answer.

Russell

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