http://mobhappy.com/blog1/2006/12/04/what%e2%80%99s-your-mobile-strategy-stupid/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://mobhappy.com/blog1/2006/12/04/what%e2%80%99s-your-mobile-strategy-stupid/comment-page-1/#comment-64704 Anders Borg Tue, 05 Dec 2006 09:27:18 +0000 http://mobhappy.com/blog1/2006/12/04/what%e2%80%99s-your-mobile-strategy-stupid/#comment-64704 I wrote a piece a few days ago about creating revenue from widely deployed technologies instead of bleeding edge ditto, and I think a fundamental mistake Microsoft is doing is to expect to be everywhere in the ecosystem, on the server-side and in the phones. Clearly they are not today, and might never be, and if their server business is tied up to communicating with specifically Windows Mobile in the phones they simply can's succeed. They need to embrace the technologies that are deployed, and at the most basic end of things, pure and simple SMS. I wrote a piece a few days ago about creating revenue from widely deployed technologies instead of bleeding edge ditto, and I think a fundamental mistake Microsoft is doing is to expect to be everywhere in the ecosystem, on the server-side and in the phones. Clearly they are not today, and might never be, and if their server business is tied up to communicating with specifically Windows Mobile in the phones they simply can’s succeed. They need to embrace the technologies that are deployed, and at the most basic end of things, pure and simple SMS.

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