Comments on: 2007 Predictions ‚Äì 5, 6 and 7 http://mobhappy.com/blog1/2007/01/11/2007-predictions-%e2%80%93-5-6-and-7/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: The Mary Elizabeth Mapes Dodge Effect at MobHappy http://mobhappy.com/blog1/2007/01/11/2007-predictions-%e2%80%93-5-6-and-7/comment-page-1/#comment-101790 The Mary Elizabeth Mapes Dodge Effect at MobHappy Sat, 14 Apr 2007 09:21:44 +0000 http://mobhappy.com/blog1/2007/01/11/2007-predictions-%e2%80%93-5-6-and-7/#comment-101790 [...] My Prediction 5 for this year was that “anyone with a contract who wants a flat rate data package by the end of 2007 will get one” in Europe. While this seemed quite bullish at the time, Mary Elizabeth Mapes Dodge’s little fictitious character seems to have taken his finger out of the dyke and the flood of all-you-can eat plans is really happening. [...] [...] My Prediction 5 for this year was that “anyone with a contract who wants a flat rate data package by the end of 2007 will get one” in Europe. While this seemed quite bullish at the time, Mary Elizabeth Mapes Dodge’s little fictitious character seems to have taken his finger out of the dyke and the flood of all-you-can eat plans is really happening. [...]

]]> By: Chris Bourke http://mobhappy.com/blog1/2007/01/11/2007-predictions-%e2%80%93-5-6-and-7/comment-page-1/#comment-96599 Chris Bourke Fri, 12 Jan 2007 16:52:06 +0000 http://mobhappy.com/blog1/2007/01/11/2007-predictions-%e2%80%93-5-6-and-7/#comment-96599 The Institute of Practitioners in advertising (whom I am the mobile spokesperson for) recently issued a document about the future of agencies and highlighted the importance of mobile to through-the-line over the next five years. It talked a lot about the growing power of consumer networks....consumer groups have become a 'media in their own right' and brands need to 'negotiate' with these communities. Our take on this is that in order to reach influencers in these networks a multi channel strategy is of course necessary but mobile will play a crucial role in helping brands reach not only their target consumer but consumers down stream in these networks. That is, there will be consumers who can only be reached by mobile virally. Why? Our own research shows that many of the members of consumer networks only communicate by mobile...particularly true of (although a cliched statement now!) the youth market. This means if brands want to the 'influencer' to influence everyone in his or personal network then mobile has to be on the agenda. I second that notion Russell! Chris, Aerodeon. The Institute of Practitioners in advertising (whom I am the mobile spokesperson for) recently issued a document about the future of agencies and highlighted the importance of mobile to through-the-line over the next five years. It talked a lot about the growing power of consumer networks….consumer groups have become a ‘media in their own right’ and brands need to ‘negotiate’ with these communities. Our take on this is that in order to reach influencers in these networks a multi channel strategy is of course necessary but mobile will play a crucial role in helping brands reach not only their target consumer but consumers down stream in these networks. That is, there will be consumers who can only be reached by mobile virally. Why? Our own research shows that many of the members of consumer networks only communicate by mobile…particularly true of (although a cliched statement now!) the youth market. This means if brands want to the ‘influencer’ to influence everyone in his or personal network then mobile has to be on the agenda.

I second that notion Russell!

Chris, Aerodeon.

]]> By: hip2b2 http://mobhappy.com/blog1/2007/01/11/2007-predictions-%e2%80%93-5-6-and-7/comment-page-1/#comment-96385 hip2b2 Fri, 12 Jan 2007 04:47:26 +0000 http://mobhappy.com/blog1/2007/01/11/2007-predictions-%e2%80%93-5-6-and-7/#comment-96385 my take on mobile search/discovery is that "local" services will be more important in the mobile than on the web. i feel that people will be more likely to want to find stuff and LBS will be a big help in this space. also impulse discovery would be something to look at. my take on mobile search/discovery is that “local” services will be more important in the mobile than on the web. i feel that people will be more likely to want to find stuff and LBS will be a big help in this space.

also impulse discovery would be something to look at.

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