It’s 4 in the morning in San Fransisco and I’m wide awake and jet lagged. So, what better moment to share a bunch of news with you. In no particular order: Podcasting You can listen to Cameron Reilly’s Podcast¬†chat with me over at G’Day World. It was great to do as Cam produces my favourite [...]
Archive | March, 2007
Mr Bean Goes Mobile
Scott Seaborn (no, that’s not his picture) writes to tell us about a new marketing channel his company, Magnet Harlequin, has developed. Snap Happy (no relation to MobHappy) allows people to take a photo with their mobile of a specific item and MMS it into a central number. In this case, the item is the [...]
Coke Plans Massive Online Loyalty Promotion
Coke has appointed my alma mater (OK, it was a long time ago), Carlson Marketing¬†to run a massive online loyalty programme aimed at teens. The idea is that kids collect some form of currency from Coke products, which¬†are redeemable against purchases from affiliated brands, via the supporting website. While no real details are available, I’d [...]
New Symbian Version 9.5 Out On Monday
Some pre-CTIA news for you: On Monday, Symbian is going to announce version 9.5 of its eponymous operating system, featuring several improvements over previous versions. Updates include changes to make the OS more memory, processor and power efficient, meaning it can run on less expensive and less powerful devices; new interfaces for features like digital [...]
We Hate Mobile Advertising
eMarketer reports on a survey by Harris Interactive¬†that suggests that¬†users don’t want mobile advertising, unless they’re paid (or otherwise incentivised) to receive it. In fact, the majority (90%) were “not at all interested” in the idea with just over 1/3 being agreeable to being paid in some way to get them. Let’s leave aside the [...]
New Phones for Old
Last week I had a meeting with some people at CeBIT in Hanover and took the opportunity to have a quick look round for a couple of hours. To put this in perspective, it’s about as ambitious as being in¬†the UK¬†and taking half a¬†day to look round London – all you’re going to get is [...]
MuMoMo Sponsors
The next Munich Mobile Monday takes place on 2nd April on¬†a topic dear to my heart – Location Based Services. We still have some sponsorship slots, very reasonably priced. So if you want to take your brand to the movers and shakers of Germany, drop me a line using the link top right. Meanwhile, don’t [...]
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Thanks
On a personal note, a big thank you for those of you who voted me onto the Mobile Marketing Association’s EMEA Board of Directors. I’ll do my best to push the mobile marketing cause to the next level. —–>Follow us on Twitter too: @russellbuckley and @caaarlo
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Podcast Advertising is Truly Awful
I’m a big fan of Podcasts, listening to perhaps 10 or so a week – mainly when exercising or travelling. I also think that the future for Podcasting is especially rosy, as they become easier to download, store and consume on the mobile phone. This will make them accessible on a truly mass market basis, [...]
Carnival of the Mobilists #64
Rudy De Waele has done a fine editing job for this week’s Carnival of the Mobilists, as befitting 2006′s winner of the Host of the Year award. Some great writing as always. Judy Breck, of Golden Swamp, is a regular and enthusiastic supporter of the Carnival and had kindly volunteered to step up and lead [...]
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