Comments on: Bluespamming Debate Rages On, Online and at Swedish Beers http://mobhappy.com/blog1/2007/04/10/bluespamming-debate-rages-on-online-and-at-swedish-beers/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: technokitten http://mobhappy.com/blog1/2007/04/10/bluespamming-debate-rages-on-online-and-at-swedish-beers/comment-page-1/#comment-101793 technokitten Mon, 16 Apr 2007 12:32:50 +0000 http://mobhappy.com/blog1/2007/04/10/bluespamming-debate-rages-on-online-and-at-swedish-beers/#comment-101793 @Owen You're kind of right, except you may have your bluetooth switched on without realising (very common if the default setting is 'on') or you may have it switched on so you can use your headset or link it to your laptop or something. Most people don't realise the ins and outs of how stuff on their phones work. And bluetooth is definitely right up there on that list. As for SMS advertising, here in the UK, at least, it is all opt-in (or at least should be, legally). That means you've specifically said it's ok to send text message adverts to my phone. If you look at the video I link to in my piece about HSBC, you'll see there is customer confusion and they thought HSBC actually knew that they, as a customer, was outside a branch. This is very big brother and very scary to a lot of people. The fact that the reality is that bluetooth doesn't (yet) recognise phone numbers is irrelevant to the customer. Perception is reality. @Owen
You’re kind of right, except you may have your bluetooth switched on without realising (very common if the default setting is ‘on’) or you may have it switched on so you can use your headset or link it to your laptop or something. Most people don’t realise the ins and outs of how stuff on their phones work. And bluetooth is definitely right up there on that list.

As for SMS advertising, here in the UK, at least, it is all opt-in (or at least should be, legally). That means you’ve specifically said it’s ok to send text message adverts to my phone. If you look at the video I link to in my piece about HSBC, you’ll see there is customer confusion and they thought HSBC actually knew that they, as a customer, was outside a branch. This is very big brother and very scary to a lot of people. The fact that the reality is that bluetooth doesn’t (yet) recognise phone numbers is irrelevant to the customer. Perception is reality.

]]> By: Owen Jacobs http://mobhappy.com/blog1/2007/04/10/bluespamming-debate-rages-on-online-and-at-swedish-beers/comment-page-1/#comment-101789 Owen Jacobs Fri, 13 Apr 2007 14:16:32 +0000 http://mobhappy.com/blog1/2007/04/10/bluespamming-debate-rages-on-online-and-at-swedish-beers/#comment-101789 I'm wondering why specifically bluespamming causes so much concern. Nobody uses Bluetooth anyway (relatively speaking), so by turning Blueooth off the problem is gone. Right? Actually many phones have Bluetooth turned off by default. If advertizers still want to pay companies to deliver bluespam, then that's their problem. There seems to be no end of marketing dollars anyway. It's hardly worse than SMS advertizing (especially if you have to pay for the received messages), and thankfully we've seen little of that so far. I’m wondering why specifically bluespamming causes so much concern.

Nobody uses Bluetooth anyway (relatively speaking), so by turning Blueooth off the problem is gone. Right? Actually many phones have Bluetooth turned off by default.

If advertizers still want to pay companies to deliver bluespam, then that’s their problem. There seems to be no end of marketing dollars anyway.

It’s hardly worse than SMS advertizing (especially if you have to pay for the received messages), and thankfully we’ve seen little of that so far.

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