http://mobhappy.com/blog1/2007/05/23/microsofts-break-up/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://mobhappy.com/blog1/2007/05/23/microsofts-break-up/comment-page-1/#comment-102480 Idan Tue, 29 May 2007 06:15:05 +0000 http://mobhappy.com/blog1/2007/05/23/microsofts-break-up/#comment-102480 While I agree that it's a nice way to relay a certain message, I also think Microsoft is shooting itself in the leg with it. Its use of the 'consumer' label is annoying and telling - it's how Microsoft perceives all of us, as consumers, walking and surfing pockets of loose change waiting to be spent on advertised goods. Using 'web user' or 'user' or plain 'person' would have been far better and not detrimental to the message. I wouldn't go as far as calling it a Freudian slip, but it's not far from that either... While I agree that it’s a nice way to relay a certain message, I also think Microsoft is shooting itself in the leg with it. Its use of the ‘consumer’ label is annoying and telling – it’s how Microsoft perceives all of us, as consumers, walking and surfing pockets of loose change waiting to be spent on advertised goods. Using ‘web user’ or ‘user’ or plain ‘person’ would have been far better and not detrimental to the message. I wouldn’t go as far as calling it a Freudian slip, but it’s not far from that either…

]]> http://mobhappy.com/blog1/2007/05/23/microsofts-break-up/comment-page-1/#comment-102475 technokitten Mon, 28 May 2007 21:29:05 +0000 http://mobhappy.com/blog1/2007/05/23/microsofts-break-up/#comment-102475 I love this video! We showed it at the MDA (Mobile Data Association) quarterly seminar and I think it really hit home. Let's hope the message filters through both Microsoft and the wider advertising and marekting industries. I love this video! We showed it at the MDA (Mobile Data Association) quarterly seminar and I think it really hit home. Let’s hope the message filters through both Microsoft and the wider advertising and marekting industries.

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