There’s a brilliant list of 23 lessons for better web page design over at Virtual Hosting (via Seth Godin).
I wonder if anyone has done anything similar for mobile?
Read the whole list, but some that caught my eye are:
- Text attracts attention before graphics. Could be why text ads can work as well as (if not better than) graphical banners, even if this is counterintuitive. Agencies and brands often assume that bigger and brighter means better – not always. Rule 14 in the list bears this out: Text ads were viewed mostly intently of all types tested.
- Visitors scan the top left and then down and to the right in an “F” shape. That’ll be where you want to place your most compelling content then and you most clicky (TM) ads.
- (Font) size matters. Larger sizes encourage scanning, smaller makes them actually read the text properly.
- Ads placed next to the most compelling content are seen most often. No shit, Sherlock? So, intuition sometimes gets it right.
- Lists hold attention longer. Well, you’re still reading this, right?
- White space is good. As well as cool. Google home page vs Yahoo!, anyone?
The one big difference for mobile that I’ve found is that content below the fold isn’t second-rate real estate. Mobile users expect to scroll all the way down to get at the good stuff.
Anyone have any more information to share with the class?
—–>Follow us on Twitter too: @russellbuckley and @caaarlo
Recent Comments