Comments on: Predictions Reviewed http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Russell Buckley http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/comment-page-1/#comment-118178 Russell Buckley Wed, 02 Jan 2008 09:31:00 +0000 http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/#comment-118178 Thanks for the comments everyone. Owen - we're actually talking ads served, not clicks in the above scenario, as clicks = revenues, certainly when using the CPC model. Click through rates are in the region of 1 - 2%. Russell Thanks for the comments everyone.

Owen – we’re actually talking ads served, not clicks in the above scenario, as clicks = revenues, certainly when using the CPC model. Click through rates are in the region of 1 – 2%.

Russell

]]> By: Owen Jacobs http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/comment-page-1/#comment-118147 Owen Jacobs Thu, 27 Dec 2007 23:34:34 +0000 http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/#comment-118147 Regarding mobile marketing: What's peculiar about this business is that we talk number of clicks, while the only thing that matters is how much revenue and profit it generates. Are there any official figures on that? Clearly Google is making most of its money (if not all) on advertizing, and mobile advertizing is 100% analogous to "PC Web" advertizing, yet currently with a higher click rate. Regarding mobile marketing: What’s peculiar about this business is that we talk number of clicks, while the only thing that matters is how much revenue and profit it generates. Are there any official figures on that? Clearly Google is making most of its money (if not all) on advertizing, and mobile advertizing is 100% analogous to “PC Web” advertizing, yet currently with a higher click rate.

]]> By: Carlo Longino http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/comment-page-1/#comment-118048 Carlo Longino Wed, 19 Dec 2007 16:42:08 +0000 http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/#comment-118048 PayPal Mobile had some issues with operators getting their short code approved in the US... and I imagine operators have been hesitant to work with PayPal as they don't want it to threaten their virtual lock on payments. PayPal Mobile had some issues with operators getting their short code approved in the US… and I imagine operators have been hesitant to work with PayPal as they don’t want it to threaten their virtual lock on payments.

]]> By: Russell Buckley http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/comment-page-1/#comment-118047 Russell Buckley Wed, 19 Dec 2007 16:04:51 +0000 http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/#comment-118047 Thanks for the comments. Gabriel - nice you hear about Podcasting. And no idea why PayPal Mobile isn't getting support. It's like they're in stealth mode, which doesn't make sense! Russell Thanks for the comments.

Gabriel – nice you hear about Podcasting. And no idea why PayPal Mobile isn’t getting support. It’s like they’re in stealth mode, which doesn’t make sense!

Russell

]]> By: Gabriel Brown http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/comment-page-1/#comment-118045 Gabriel Brown Wed, 19 Dec 2007 15:21:25 +0000 http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/#comment-118045 Reckon you can have the podcasting one... there's empirical research showing that podcast apps are the biggest single driver of data consumption (measured by volume of data) by tech-savvy users on high-end devices. It turns out that people are topping up their podcasts overnight on WiFi, rather than getting it off the 3G network. FWIW, I like the Ebay/PayPal mobile site and have used it a few times to buy things. Do you know if it's had much promotion? Reckon you can have the podcasting one… there’s empirical research showing that podcast apps are the biggest single driver of data consumption (measured by volume of data) by tech-savvy users on high-end devices.

It turns out that people are topping up their podcasts overnight on WiFi, rather than getting it off the 3G network.

FWIW, I like the Ebay/PayPal mobile site and have used it a few times to buy things. Do you know if it’s had much promotion?

]]> By: Bela http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/comment-page-1/#comment-118040 Bela Wed, 19 Dec 2007 03:05:08 +0000 http://mobhappy.com/blog1/2007/12/18/predictions-reviewed/#comment-118040 "I clearly completely underestimated the Apple fanboys’ willingness to buy anything made my Mr Jobs and Co, even if it’s not as great a product as the hype." Yeah, maybe it's not as great as the hype, but million times better than my great great Nokia N95. N95 usability is a joke. The same goes for my previous N80. I'd trade my N95 for an iPhone without hesitation, but it's not available in my country (for now). Am I a fanboy now? Wait, my Nokia is running out of its 9MB (or 11?) execution memory, I have to stop now :) “I clearly completely underestimated the Apple fanboys’ willingness to buy anything made my Mr Jobs and Co, even if it’s not as great a product as the hype.”

Yeah, maybe it’s not as great as the hype, but million times better than my great great Nokia N95. N95 usability is a joke. The same goes for my previous N80. I’d trade my N95 for an iPhone without hesitation, but it’s not available in my country (for now). Am I a fanboy now? Wait, my Nokia is running out of its 9MB (or 11?) execution memory, I have to stop now :)

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