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	<title>Comments on: Location is Back</title>
	<atom:link href="http://mobhappy.com/blog1/2008/01/30/location-is-back/feed/" rel="self" type="application/rss+xml" />
	<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/</link>
	<description>Russell Buckley and Carlo Longino on mobile technology.</description>
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		<title>By: Fiona Murray</title>
		<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/comment-page-1/#comment-119728</link>
		<dc:creator>Fiona Murray</dc:creator>
		<pubDate>Thu, 01 May 2008 15:44:28 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2008/01/30/location-is-back/#comment-119728</guid>
		<description>Would love a copy too!</description>
		<content:encoded><![CDATA[<p>Would love a copy too!</p>
]]></content:encoded>
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		<title>By: Andrew Grill</title>
		<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/comment-page-1/#comment-118611</link>
		<dc:creator>Andrew Grill</dc:creator>
		<pubDate>Wed, 06 Feb 2008 17:57:26 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2008/01/30/location-is-back/#comment-118611</guid>
		<description>I am probably the one responsible for allowing Location Based Marketing to &quot;hijack&quot; the conference Russell mentions above (we both attended it) and it was a well directed question from me that set everybody thinking about the clear benefits of location in the marketing mix.

Russell is right - the technology and the &quot;location inventory&quot; has to be right for LBM to take off.

I have addressed this issue in my post

It&#039;s not just privacy concerns preventing mobile advertising from taking off...read the full post at 

http://blog.andrewgrill.com/blog/_archives/2007/12/29/3436329.html

This is a subject that won&#039;t go away - now it&#039;s time to make it a reality.

Andrew Grill</description>
		<content:encoded><![CDATA[<p>I am probably the one responsible for allowing Location Based Marketing to &#8220;hijack&#8221; the conference Russell mentions above (we both attended it) and it was a well directed question from me that set everybody thinking about the clear benefits of location in the marketing mix.</p>
<p>Russell is right &#8211; the technology and the &#8220;location inventory&#8221; has to be right for LBM to take off.</p>
<p>I have addressed this issue in my post</p>
<p>It&#8217;s not just privacy concerns preventing mobile advertising from taking off&#8230;read the full post at </p>
<p><a href="http://blog.andrewgrill.com/blog/_archives/2007/12/29/3436329.html" rel="nofollow">http://blog.andrewgrill.com/blog/_archives/2007/12/29/3436329.html</a></p>
<p>This is a subject that won&#8217;t go away &#8211; now it&#8217;s time to make it a reality.</p>
<p>Andrew Grill</p>
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		<title>By: Karen Howe</title>
		<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/comment-page-1/#comment-118591</link>
		<dc:creator>Karen Howe</dc:creator>
		<pubDate>Mon, 04 Feb 2008 14:05:39 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2008/01/30/location-is-back/#comment-118591</guid>
		<description>Read your post. I come from the search space (ran an Audio Video Search engine for AOL) so I&#039;d be very interested in your white paper regarding LBS. Thanks very much.</description>
		<content:encoded><![CDATA[<p>Read your post. I come from the search space (ran an Audio Video Search engine for AOL) so I&#8217;d be very interested in your white paper regarding LBS. Thanks very much.</p>
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	</item>
	<item>
		<title>By: Evert Bopp</title>
		<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/comment-page-1/#comment-118568</link>
		<dc:creator>Evert Bopp</dc:creator>
		<pubDate>Fri, 01 Feb 2008 18:33:39 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2008/01/30/location-is-back/#comment-118568</guid>
		<description>Would appreciate a copy also.
Interesting topic and some valid points made..</description>
		<content:encoded><![CDATA[<p>Would appreciate a copy also.<br />
Interesting topic and some valid points made..</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Katie Berry</title>
		<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/comment-page-1/#comment-118567</link>
		<dc:creator>Katie Berry</dc:creator>
		<pubDate>Fri, 01 Feb 2008 18:20:33 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2008/01/30/location-is-back/#comment-118567</guid>
		<description>Very interesting ... please can you send me a copy of the whitepaper.

Thanks,

Katie</description>
		<content:encoded><![CDATA[<p>Very interesting &#8230; please can you send me a copy of the whitepaper.</p>
<p>Thanks,</p>
<p>Katie</p>
]]></content:encoded>
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	<item>
		<title>By: Brendan Lally</title>
		<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/comment-page-1/#comment-118566</link>
		<dc:creator>Brendan Lally</dc:creator>
		<pubDate>Fri, 01 Feb 2008 18:19:16 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2008/01/30/location-is-back/#comment-118566</guid>
		<description>Interested in a copy as well
We talked awhile back

Ta</description>
		<content:encoded><![CDATA[<p>Interested in a copy as well<br />
We talked awhile back</p>
<p>Ta</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: James Abley</title>
		<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/comment-page-1/#comment-118563</link>
		<dc:creator>James Abley</dc:creator>
		<pubDate>Fri, 01 Feb 2008 10:13:58 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2008/01/30/location-is-back/#comment-118563</guid>
		<description>Hi Russell,

I was one of the many that asked about your whitepaper on Monday. Please can you send me a copy. Nice to meet you there.

Cheers,

James</description>
		<content:encoded><![CDATA[<p>Hi Russell,</p>
<p>I was one of the many that asked about your whitepaper on Monday. Please can you send me a copy. Nice to meet you there.</p>
<p>Cheers,</p>
<p>James</p>
]]></content:encoded>
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		<title>By: david cushman</title>
		<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/comment-page-1/#comment-118528</link>
		<dc:creator>david cushman</dc:creator>
		<pubDate>Wed, 30 Jan 2008 17:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2008/01/30/location-is-back/#comment-118528</guid>
		<description>Hi Russell, please send me your paper. By the way, did you see what Eric Schmidt was saying about LBS at Davos (as quoted by the FT...). I ramble about it here: http://fasterfuture.blogspot.com/2008/01/dodging-cannon-balls.html</description>
		<content:encoded><![CDATA[<p>Hi Russell, please send me your paper. By the way, did you see what Eric Schmidt was saying about LBS at Davos (as quoted by the FT&#8230;). I ramble about it here: <a href="http://fasterfuture.blogspot.com/2008/01/dodging-cannon-balls.html" rel="nofollow">http://fasterfuture.blogspot.com/2008/01/dodging-cannon-balls.html</a></p>
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	<item>
		<title>By: Peter Cranstone</title>
		<link>http://mobhappy.com/blog1/2008/01/30/location-is-back/comment-page-1/#comment-118527</link>
		<dc:creator>Peter Cranstone</dc:creator>
		<pubDate>Wed, 30 Jan 2008 16:51:46 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2008/01/30/location-is-back/#comment-118527</guid>
		<description>Interesting. We have an app that does Local Mobile Search in the browser and enables the consumer to protect the personal information they are sending. If you have a Blackberry let me know and I&#039;ll send you the link. It even has heading and speed information all programmed in.

Cheers,

Peter</description>
		<content:encoded><![CDATA[<p>Interesting. We have an app that does Local Mobile Search in the browser and enables the consumer to protect the personal information they are sending. If you have a Blackberry let me know and I&#8217;ll send you the link. It even has heading and speed information all programmed in.</p>
<p>Cheers,</p>
<p>Peter</p>
]]></content:encoded>
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