Comments on: The Uniqueness of the Mobile Channel http://mobhappy.com/blog1/2008/03/05/the-uniqueness-of-the-mobile-channel/ Russell Buckley and Carlo Longino on mobile technology. Tue, 22 May 2012 09:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Situational Marketing http://mobhappy.com/blog1/2008/03/05/the-uniqueness-of-the-mobile-channel/comment-page-1/#comment-118897 Situational Marketing Tue, 11 Mar 2008 11:14:03 +0000 http://mobhappy.com/blog1/2008/03/05/the-uniqueness-of-the-mobile-channel/#comment-118897 <strong>Carnival Of The Mobilists #114...</strong> Carnival of the Mobilists #114 Is up at Always on Real Time Access. Russell Buckley discusses the uniqueness of the mobile channel as multi-medium. But where I think mobile is different, is that it can be a medium which people... Carnival Of The Mobilists #114…

Carnival of the Mobilists #114 Is up at Always on Real Time Access. Russell Buckley discusses the uniqueness of the mobile channel as multi-medium. But where I think mobile is different, is that it can be a medium which people…

]]> By: Giff Gfroerer, i2SMS http://mobhappy.com/blog1/2008/03/05/the-uniqueness-of-the-mobile-channel/comment-page-1/#comment-118870 Giff Gfroerer, i2SMS Fri, 07 Mar 2008 13:44:13 +0000 http://mobhappy.com/blog1/2008/03/05/the-uniqueness-of-the-mobile-channel/#comment-118870 We are routinely asked how to provide a successful mobile experience. The answer is by developing your site to supplement and complement other activities and services. ESPN.com’s NFL content received more visits from mobile devices than personal computers during a 24 hour period spanning January 5-6, 2008. This was the first weekend of the NFL playoffs. They recognized a consumer need for quick access to scores and a few columns. They developed a site that consumers could access while they were in front of a television watching other games or while they were away from the television or Internet all together. They understand why people are coming to their site from mobile devices. They deliver fast and easy access to scores and relevant content via their mobile web site and through SMS. This is what the consumer wants and demands. We are routinely asked how to provide a successful mobile experience. The answer is by developing your site to supplement and complement other activities and services. ESPN.com’s NFL content received more visits from mobile devices than personal computers during a 24 hour period spanning January 5-6, 2008. This was the first weekend of the NFL playoffs. They recognized a consumer need for quick access to scores and a few columns. They developed a site that consumers could access while they were in front of a television watching other games or while they were away from the television or Internet all together. They understand why people are coming to their site from mobile devices. They deliver fast and easy access to scores and relevant content via their mobile web site and through SMS. This is what the consumer wants and demands.

]]> By: Steven Hoober http://mobhappy.com/blog1/2008/03/05/the-uniqueness-of-the-mobile-channel/comment-page-1/#comment-118861 Steven Hoober Wed, 05 Mar 2008 20:53:41 +0000 http://mobhappy.com/blog1/2008/03/05/the-uniqueness-of-the-mobile-channel/#comment-118861 I strongly believe that mobiles are about the most personal communications device there is. Not [just] because I was told, but really for all the reasons you mentioned. Now, its important from a marketing, messaging, design point of view to remember that personal and personalized are not the same thing. Mobiles are, indeed, generally not receiving well-personalized (or, to avoid the semantics issues "individualized") content, without lots of user input. I strongly believe that mobiles are about the most personal communications device there is. Not [just] because I was told, but really for all the reasons you mentioned.

Now, its important from a marketing, messaging, design point of view to remember that personal and personalized are not the same thing.

Mobiles are, indeed, generally not receiving well-personalized (or, to avoid the semantics issues “individualized”) content, without lots of user input.

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