One of the panels at the MMF that led to some lively debate was “What do Media Planners Want from Mobile Advertising?” ably chaired by Jim Cooke of MobiAd News. I was going to share some thoughts, but then Jim wroteeverything I was going to say anyway, so head over there and read his write [...]
Archive | April, 2008
Out of Egpyt
One of the keynotes given at last week’s Mobile Marketing Forum was given by Adhish Kulkarni (Buongiorno) and Karim Khalifi of Vodafone Egypt, about the various marketing activities that Vodafone has been up to over there. One of the products they talked about was the very clever “Please Call Me” service, which is available for [...]
The Language of Advertising
Nick Suckley of Agenda21, one of the agencies doing a panel at the MMF this week, made an interesting observation about the type of language we use in advertising and marketing, that had never occurred to me before. He described it as “war-like” citing terms like “campaigns”, “hits” and “targeting”. I suppose even “banner” harks [...]
Mobile Marketing Forum
I was at the Mobile Marketing Association’s Forum in London this week, among other things, and it’s been hard to find time for blogging. But it was a great event, with lots of interesting presentations and I really recommend that you attend one in the future, if this is an area you’re interested in. Essentially, [...]
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The Mobile Web Is Dead. Long Live The Mobile Web.
Russell Beattie announced yesterday that he was giving up on Mowser, his transcoder startup, saying he didn’t believe in the mobile web any more: In other words, I think anyone currently developing sites using XHTML-MP markup, no Javascript, geared towards cellular connections and two inch screens are simply wasting their time, and I’m tired of [...]
Cameraphones, Hands-free kits and Being Forgetful
A part of Russell’s ongoing separatista vs. convergionist battle is cameraphones vs. standalone digital cameras. You’re familiar with this angle: though most cameraphones aren’t of the same quality as standalone SLRs (or whatever), the best camera at any given time is the camera a person has with them. Indeed, it’s true. I never would have [...]
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Chinese Man Misses the Point
A Chinese man has invented the world’s largest mobile phone. Someone tell him, will you? —–>Follow us on Twitter too: @russellbuckley and @caaarlo
Convergionists Rule PNDs
There’s broadly two schools of thought for mobile technology. The issue tends to polarise people and some can get quite heated about it all, for some reason. First, we have what I call the Separatistas, who believe that a specialist device is always going to beat one that can multi-task. “I know phones can play [...]
Students Hate Mobile Barcodes? Or Just The Way They’re Marketed?
Via MocoNews, the NYT has a case study on a test of mobile barcodes at an Ohio university. The test hasn’t proved very popular among students, despite the attraction of some of the services on offer, such as barcodes on bus stops that users can take a picture of to find out when the next [...]
The Singularity and getAbstract
If you don’t come here often, every month the nice people at getAbstract allow all MobHappy Readers to download one of their products – absolutely free. As a reminder, getAbstract produce really excellent 5 page summaries of leading books of interest to business people. I’ve avoided saying “business books” as their portfolio is much wider [...]
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