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	<title>Comments on: A Little Latitude</title>
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	<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/</link>
	<description>Russell Buckley and Carlo Longino on mobile technology.</description>
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		<title>By: KTG</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126177</link>
		<dc:creator>KTG</dc:creator>
		<pubDate>Fri, 13 Feb 2009 05:13:57 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126177</guid>
		<description>I think it&#039;s going to be one of those things that people hesitate with that slowly becomes main stream.  You bring up a lot of good points like the methodology of simply &quot;turning it off&quot; is not so simple when interacting with individuals who can ask questions.  Plus I already feel &quot;tracked&quot;, cameras on the expressway, at red lights, my car&#039;s GPS knows where I am and can shut off my car/lock the doors, everything one does online can be tracked, etc.  I&#039;ll definitely consult justaskgemalto.com for security issues before I jump on the bandwagon if I decide to.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s going to be one of those things that people hesitate with that slowly becomes main stream.  You bring up a lot of good points like the methodology of simply &#8220;turning it off&#8221; is not so simple when interacting with individuals who can ask questions.  Plus I already feel &#8220;tracked&#8221;, cameras on the expressway, at red lights, my car&#8217;s GPS knows where I am and can shut off my car/lock the doors, everything one does online can be tracked, etc.  I&#8217;ll definitely consult justaskgemalto.com for security issues before I jump on the bandwagon if I decide to.</p>
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		<title>By: Ronan</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126069</link>
		<dc:creator>Ronan</dc:creator>
		<pubDate>Thu, 05 Feb 2009 14:03:05 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126069</guid>
		<description>Google&#039;s entrance into the &quot;friend finder&quot; or location-based mobile social software market is a boon for the established players, as Google will increase mass-market awareness of these services, address privacy issues with the media and deliver on the promise of location-based mobile advertising through AdWords, to justify their investment.

These are all good things.

Ronan for Locle (www.locle.com)</description>
		<content:encoded><![CDATA[<p>Google&#8217;s entrance into the &#8220;friend finder&#8221; or location-based mobile social software market is a boon for the established players, as Google will increase mass-market awareness of these services, address privacy issues with the media and deliver on the promise of location-based mobile advertising through AdWords, to justify their investment.</p>
<p>These are all good things.</p>
<p>Ronan for Locle (www.locle.com)</p>
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		<title>By: Giff Gfroerer, i2SMS</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126066</link>
		<dc:creator>Giff Gfroerer, i2SMS</dc:creator>
		<pubDate>Thu, 05 Feb 2009 12:02:41 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126066</guid>
		<description>Granted, Google&#039;s Latitude isn&#039;t for everyone.  Much has already been reported from the media about not wanting to be tracked.  But these reports come from a demographic over 30 years of age.  This may not be their target market.

This will be a fun to have add-on for our youth.  Put yourself back in high school or college.  You never really cared if people knew where you were...in fact, you wanted to be found if something better was going on.

In addition, parents will most likely embrace this to follow their children&#039;s whereabouts.  Now the teenagers won&#039;t like this, but the parents will.  Now we all know in advance what the teenagers will do to avoid this &quot;tracking&quot;...simply leave the phone in the car or give it to a friend to take somewhere else when they don&#039;t want their parents to track them.  But for the most part, they will have it on their person...

For me, no thanks.  However, for others, it is just another cool product that people will play around with and have fun with...</description>
		<content:encoded><![CDATA[<p>Granted, Google&#8217;s Latitude isn&#8217;t for everyone.  Much has already been reported from the media about not wanting to be tracked.  But these reports come from a demographic over 30 years of age.  This may not be their target market.</p>
<p>This will be a fun to have add-on for our youth.  Put yourself back in high school or college.  You never really cared if people knew where you were&#8230;in fact, you wanted to be found if something better was going on.</p>
<p>In addition, parents will most likely embrace this to follow their children&#8217;s whereabouts.  Now the teenagers won&#8217;t like this, but the parents will.  Now we all know in advance what the teenagers will do to avoid this &#8220;tracking&#8221;&#8230;simply leave the phone in the car or give it to a friend to take somewhere else when they don&#8217;t want their parents to track them.  But for the most part, they will have it on their person&#8230;</p>
<p>For me, no thanks.  However, for others, it is just another cool product that people will play around with and have fun with&#8230;</p>
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		<title>By: Google Latitude : Le buzz de la semaine ou une véritable innovation ? at :: DMY ::</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126063</link>
		<dc:creator>Google Latitude : Le buzz de la semaine ou une véritable innovation ? at :: DMY ::</dc:creator>
		<pubDate>Thu, 05 Feb 2009 08:06:22 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126063</guid>
		<description>[...] twitter sur le sujet et en commentant chez Fred Cavazza (qui dit en gros que &#8220;bof&#8221;) et Mobhappy (qui dit que c&#8217;est mal) que je me suis rendu compte que ce qui continue a me laisser perplexe [...]</description>
		<content:encoded><![CDATA[<p>[...] twitter sur le sujet et en commentant chez Fred Cavazza (qui dit en gros que &#8220;bof&#8221;) et Mobhappy (qui dit que c&#8217;est mal) que je me suis rendu compte que ce qui continue a me laisser perplexe [...]</p>
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		<title>By: Russell Buckley</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126062</link>
		<dc:creator>Russell Buckley</dc:creator>
		<pubDate>Thu, 05 Feb 2009 07:55:43 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126062</guid>
		<description>David - thanks for the comment.

Certainly the operators could break it (either inadvertently or deliberately), but Google would surely just tune into the new Cell IDs? Also Google is increasingly using wifi to get accurate feeds and this is largely outside the domain of operators too.

Russell</description>
		<content:encoded><![CDATA[<p>David &#8211; thanks for the comment.</p>
<p>Certainly the operators could break it (either inadvertently or deliberately), but Google would surely just tune into the new Cell IDs? Also Google is increasingly using wifi to get accurate feeds and this is largely outside the domain of operators too.</p>
<p>Russell</p>
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		<title>By: David</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126061</link>
		<dc:creator>David</dc:creator>
		<pubDate>Thu, 05 Feb 2009 07:37:57 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126061</guid>
		<description>Well it might bypass the operators but any operator can break it by redefining the cell IDs. This is already likely to happen in the UK as operators move towards mast sharing.</description>
		<content:encoded><![CDATA[<p>Well it might bypass the operators but any operator can break it by redefining the cell IDs. This is already likely to happen in the UK as operators move towards mast sharing.</p>
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		<title>By: Ian Tindale</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126057</link>
		<dc:creator>Ian Tindale</dc:creator>
		<pubDate>Wed, 04 Feb 2009 20:38:19 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126057</guid>
		<description>I put it into iGoogle and it says &quot;not available in your location&quot;. What&#039;s the bloody point in that, then?</description>
		<content:encoded><![CDATA[<p>I put it into iGoogle and it says &#8220;not available in your location&#8221;. What&#8217;s the bloody point in that, then?</p>
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		<title>By: Carlo Longino</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126053</link>
		<dc:creator>Carlo Longino</dc:creator>
		<pubDate>Wed, 04 Feb 2009 16:25:21 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126053</guid>
		<description>I agree with what you&#039;re saying, Russell, I do find this slightly creepy as well. That said, Latitude does allow you to switch off the auto updates and hide your location or set it manually.</description>
		<content:encoded><![CDATA[<p>I agree with what you&#8217;re saying, Russell, I do find this slightly creepy as well. That said, Latitude does allow you to switch off the auto updates and hide your location or set it manually.</p>
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		<title>By: DMY</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126050</link>
		<dc:creator>DMY</dc:creator>
		<pubDate>Wed, 04 Feb 2009 14:17:10 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126050</guid>
		<description>even paranoid have real ennemies</description>
		<content:encoded><![CDATA[<p>even paranoid have real ennemies</p>
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		<title>By: AC</title>
		<link>http://mobhappy.com/blog1/2009/02/04/a-little-latitude/comment-page-1/#comment-126049</link>
		<dc:creator>AC</dc:creator>
		<pubDate>Wed, 04 Feb 2009 14:15:29 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3139#comment-126049</guid>
		<description>Isn&#039;t that funny -- I&#039;ve just downloaded the new Google Maps for Mobile with Latitude and I feel *exactly* the same way as you do!

Part of it for me is that it&#039;s a Google service, and I&#039;m always a bit hesitant to share more personal information with them. Call me paranoid too, I guess ;-)</description>
		<content:encoded><![CDATA[<p>Isn&#8217;t that funny &#8212; I&#8217;ve just downloaded the new Google Maps for Mobile with Latitude and I feel *exactly* the same way as you do!</p>
<p>Part of it for me is that it&#8217;s a Google service, and I&#8217;m always a bit hesitant to share more personal information with them. Call me paranoid too, I guess <img src='http://mobhappy.com/blog1/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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