Comments on: More on Geofencing and Location-Based Messaging

By: 5 Marketing Uses Of Location Based Apps

5 Marketing Uses Of Location Based Apps — Sat, 10 Apr 2010 14:22:42 +0000

[...] is more of a general method than an explicit use, but it does have marketing applications. An app range searches or scans for all users within a certain range of a given [...]

By: Ruby

Ruby — Thu, 01 Apr 2010 12:40:05 +0000

I have to agree with this statement that context is everything, its location by itself is not an excuse to message. If the product really has not something to say then better off not sending any messages.

By: Murat Mutlu

Murat Mutlu — Mon, 08 Mar 2010 05:16:03 +0000

Totally agree about control, it will be one of the main issues moving forward. Did a ton of consumer testing globally on this and all you kept hearing was “This is fine, as long as I can control this/that etc”.

Another issue will be quality inventory. Wrote some posts about it here

http://mobileinc.co.uk/2009/12/why-location-bas…

http://mobileinc.co.uk/2009/11/mobile-location-… (in response to an article on Mobhappy)

Another problem is that people aren't really thinking creativitly around location based messaging yet, everything I see seems to be sell, sell, sell. But with a bit of thought some lovely stuff can be made, knowing someones location doesn't mean you have to push them something right then and there, some interesting things can be done with the data.

Gonna write a post with some ideas in the next week.

By: Giff Gfroerer, i2SMS

Giff Gfroerer, i2SMS — Sun, 07 Mar 2010 18:38:45 +0000

The problem here is who is to say what is relevant and timely in messages and who is going to control this. Services such as location based messaging, twitter, constant feeds, etc. on the mobile will eventually burn out the end user.

Send messages when you have something relevant to offer, not when someone is near your location.