I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who happen to have their Bluetooth switched on, as if that was consenting to the spam. I’ve also been pretty sceptical [...]
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Crowd Sourcing by Mocality
One of my consistent predictions for mobile in the last 5 years or so, has been that innovation in mobile will travel from developing markets into the developed ones. This is because mobile is either the only game in town in media terms or certainly the most important digital device for most people, most of [...]
More on Geofencing and Location-Based Messaging
I got a couple of responses in via email to my earlier post on geofence-triggered mobile ads. Matt Silk, SVP of mobile messaging company Waterfall Mobile took an interest in the post, as his company just announced a deal with WaveMarket to add location functionality to its messaging platform. We did a short interview via [...]
Location on Mobile: Still Wandering Around A Little Aimlessly
I’ve been thinking about location and mobile a lot lately, mostly trying to wrap my head around this nebulous (at least to me) “social location” trend. It seems to me that so many “location-based services” — I just shudder uopn reading that term — of today are rehashes of many of the same ideas from [...]
Creativity Comes to Location
In my Predictions for 2009, I suggested: I think that this is the year when creativity comes to Location and some very interesting things happen as a result – albeit in a small way. We’ll start to move away from find-my-nearest and simple buddy trackers and start to see innovation. So, I was interested to [...]
A Little Latitude
Google released Latitude last night – essentially a buddy-finder overlaid on Google Maps and linked to your mobile phone. The idea is you sign up, invite your pals to track you and they can follow your movements on their mobiles or on PC as broadcast by your mobile – or to be more precise, your [...]
Catch Helen Keegan in The Times
MH pal Helen Keegan is quoted in today’s Times, in a story about location-based services. Be sure to check it out: Web developers now face the challenge of connecting people with the information they need, and to make sure they can get it when they need it. One emerging group of technologies, location-based services, attempts [...]
Google Maps With GPS Support Is Great, But…
The mobile blogosphere was abuzz today with the news that Google’s released a version of Google Maps for Mobile that supports the internal GPS of the Nokia N95 and other S60 phones. I love Google Maps for Mobile, it’s definitely one of my all-time top mobile apps, and it’s helped me out on numerous occasions. [...]
What Are People Searching For?
m-spatial provide white label local search for the likes of Orange, O2 and Vodafone, as well as personal navigation devices. They’ve just announced a list of the terms users are most frequently searching for on their mobiles. While they don’t release actual figures, monthly searches are in the millions, so the numbers are statistically significant. [...]
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