There’s an article here about how new features on Japanese kids’ phones are causing worries in the airlines – as we all know the airlines are paranoid about how electronic stuff might interfere with planes’ navigation systems. And personally, I think a healthy level of paranoia is to be encouraged by airline management. I mean, [...]
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Location Based Sinisters
I’m¬†a long time fan of Location Based Services and it’s pretty hard to keep the faith – a bit like supporting a long struggling sports team, who despite occasional flashes of promise, consistently disappoint. And when¬†an LBS service is launched, they’re often used for something dark and despicable like employee geofencing¬†or services that I’m afraid [...]
Location Based Marketing White Paper
Many of you have asked for my free White Paper on Location Based Marketing over the years and the feedback has been always very positive. It was primarily based on my experiences at ZagMe, running 1500 LBM campaigns to 85,000 opted-in users in the UK and it’s still the largest experiment (that I know about) [...]
What is it about Starbucks?
One of the enduring myths about Location Based Services is the so-called “Starbucks Scenario”. You know the one – people write about how you’ll be going down the street and your phone will beep and you’ll see a Starbucks promotion offering you a half price latte if you pop into the store right next to [...]
MuMoMo Sponsors
The next Munich Mobile Monday takes place on 2nd April on¬†a topic dear to my heart – Location Based Services. We still have some sponsorship slots, very reasonably priced. So if you want to take your brand to the movers and shakers of Germany, drop me a line using the link top right. Meanwhile, don’t [...]
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GPS Makes Safer Drivers
An article in Springwise suggests that drivers with GPS are safer than their locationally challenged counterparts. Across 115,197 rental cars, non-GPS cars had a 12% higher chance of an accident and damaged cars were 5% more costly to repair. Though why they should hit stuff harder, isn’t easy to explain. This is in spite of [...]
Location is Better than Mobile TV
So, sometimes I’m wrong (not very wrong actually) and sometimes stuff I’ve been saying for ages (long before anyone else) seems to be coming true. A couple of themes I’ve been writing about over the years is that Location Based Services, if done right, are a winner and that mobile TV is a bit of [...]
Loopt Launches Mobile Friend Finder
A few months ago, I did a little consulting for Loopt to help them get a toe-hold in Europe, so it’s great to see the product finally come out of stealth mode and get into the market. They launched last night¬†on¬†the¬†youth focused,¬†Boost Mobile network and I’m sure it’ll be a great success. The friend finder [...]
Location Based Advertising
JR Hartley* would be truly befuddled by Yellow Pages’ latest marketing campaign, which involves London buses showing location-specific advertising messages. Claimed to be the first GPS advertising campaign ever (anyone care to dispute that?) Springwise¬†says that 25 buses will be fitted with LED panels (see pic), which will show the buses’ locations and highlight local [...]
Google Coupons – But Where’s the Mobile Element?
Google announced today¬†that they’re¬†extending their reach¬†into the location-based marketing business, with the launch of a couponing product. Local businesses can offer coupons against their products and services via Google Maps and users simply print them and then then redeem them as usual. My first reaction to this is – where’s the mobile element? Google Maps [...]
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