Symbian has announced its Horizon program, which will get developers’ apps into multiple stores with a single submission. Symbian already has a deal in place with stores from Nokia, Samsung and AT&T, and it’s in talks with several more. Basically, instead of submitting their app to each one separately, developers can submit it to Symbian [...]
PR Gets Into Apps, Too
by Carlo Longino on 15. Jul, 2009 in Mobile Content
I pointed out a couple of weeks back that simply getting your app in an app store isn’t a marketing strategy. Apparently the team at VSC Consulting were thinking the same thing, as they’ve now launched AppLaunchPR, a division of their PR firm dedicated to building awareness and driving downloads of mobile apps. Interesting stuff, [...]
Developers: An App Store Isn’t A Marketing Strategy
by Carlo Longino on 24. Jun, 2009 in Mobile Content
App stores abound these days: Apple’s well-known effort has been joined by BlackBerry’s App World, and more recently, Nokia’s Ovi Store, while pretty much every operator, handset vendor and used-car dealer has said they’re going to set up their own shop. A lot of this is based on the huge number of downloads by iPhone [...]
mjelly Launches Mobile Service Directory
by Carlo Longino on 03. Oct, 2008 in Mobile Content
Got an email in from James over at mjelly this week, letting me know they’ve launched a new directory of “mobile 2.0″ services and applications, both on the PC web and on mobile at m.mjelly.com. While it’s just getting started, it looks like a useful tool to find some great mobile sites and services, so [...]
Mobilympics
by Carlo Longino on 13. Aug, 2008 in Mobile Content
In case you hadn’t noticed, we’re in the midst of the Olympics. Have you seen any good Olympic mobile content? Mippin’s launched a great catch-all Olympic category at mippin.com/olympics, where they’ve got content from nearly 100 sources being sucked in to their platform, all for easy reading on your mobile. I’ve also played with US [...]
Aerodeon Research Points to New Directions
by Russell Buckley on 16. May, 2008 in Analysis, Marketing, Mobile Content
Chris Bourke is Managing Director of veteran mobile advertising agency, Aerodeon and long time a long time MobHappy reader. Some new research commissioned by his agency points to some interesting conclusions, which Chris shares below. If you have an idea or opinion you’d like to share, drop us a line. In the meantime, enjoy what [...]
The Mobile Web Is Dead. Long Live The Mobile Web.
by Carlo Longino on 15. Apr, 2008 in Mobile Content
Russell Beattie announced yesterday that he was giving up on Mowser, his transcoder startup, saying he didn’t believe in the mobile web any more: In other words, I think anyone currently developing sites using XHTML-MP markup, no Javascript, geared towards cellular connections and two inch screens are simply wasting their time, and I’m tired of [...]
David Lynch Slags Off Mobile
by Russell Buckley on 07. Jan, 2008 in Mobile Content
Some bright spark took a clip of veteran film director, David Lynch, and turned it into a faux iPhone commercial. While the iPhone trimmings are false, the clip and content is allegedly real and seems to be a very powerful emotional belief by the great man – namely that you can’t watch a movie properly [...]
The Tipping Point For The Mobile Web
by Carlo Longino on 03. Jan, 2008 in Mobile Content
I wanted to go back and revisit one of the links I posted yesterday, Russell Beattie’s “Crossing the Rubicon of the Mobile Web”. Russell’s overall point is that we’ve reached the point of general acceptance of the web on mobile devices: “Ever notice that no one says stuff like, ‘No one will want to use [...]
Mobile Porn Facing The Same Problems As Other Mobile Content
by Carlo Longino on 27. Nov, 2007 in Mobile Content
An analyst firm has put out a new report on the mobile adult content market, predicting it will grow to $3.5 billion worldwide by 2010. I don’t put too much stock in these sorts of predictions, for any number of reasons (for instance, this one says the mobile video sex chat market will grow more [...]

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