Mobile content and marketing company Enpocket has released another installment of its regular Mobile Media Monitor stats, both for the UK and for the US. In the UK, 23% of mobile users are interested in downloading songs to their phones, while 29% of US users are interested. This number jumps to 42% for UK users between 18 and 34.
I’m not sure how confident I am in these numbers, though. In both studies, downloading music came in behind “sharing pictures with friends/family” and “making/receiving video calls” in the list of features in which users are interested — the lack of success of MMS is well-documented, and the real interest in video calling remains unproven. Downloads did attract more interest than “video clips of sports highlights” and “watching movie trailers”, according to the reports, though.
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