Motorola marketing director tells Billboard Radio Monitor that it costs mobile operators $100 a month to stream audio for two hours per day to a subscriber. A startling figure — but is it legit, or just an attempt to boost Motorola’s iRadio service, where users download content via a PC, then transfer it to their mobile phones, with operators keeping most of the $5 to $7 monthly charge?
Ulmer says, “It wasn’t a scientific study, but what we looked at WiMAX, at 3G cellphones and even some of the ‘next-gen’ technology that will be available in the next five years,” which doesn’t instill a lot of confidence.
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