Category: Mobile Content

Mobile advertising is a fairly common subject here on MobHappy, thanks largely to my esteemed colleague Russell’s role at AdMob and his interest in the industry. The ad mechanism that it and many other players …

MyStrands, the music recommendation and personalization company I’ve covered before, has just announced that it’s raised a $25 million investment round — a pretty hefty sum, and one that should help it continue to build …

One of the pieces of wisdom currently flowing around the industry is that it’s incredibly hard to get¬†users to download mobile applications. It’s a refrain¬†I hear from everyone¬†from seasoned investors to rueful executives of companies …

More than a year ago, PayPal Mobile launched to great fanfare. As I noted at the time, it seemed a bit odd that they’d focus on person-to-person and physical goods payments and ignore mobile content …

Back in 1995/6, loads of brand managers suddenly realised that they needed to commission one of those web things. And many paid through the nose for the privilege, as the “right” price wasn’t really known. …