Category: Analysis

Following on from last week’s post about the 30 Mistakes Tech Starts Make, I’ve followed this up with the mistakes that they make specifically when pitching to VCs. Again this is based on many years …

In the old days of mobile advertising – pre-2011 – the sector was really easy to understand. You had publishers. You had advertisers. And you had networks, like AdMob. Networks provided both publishers and advertisers …

A very interesting interview with B Bonin Bough at last week’s FT conference. He’s a very bright guy at Mondelez (formerly Kraft) and VP Global Media and Consumer Engagement and points the way to at …

I’ve been a big fan of Harald Neidhardt’s MLOVE since the beginning and have spoken at the Confestival outside Berlin that’s held in wonderful old Schloss. So I was delighted to contribute to the MLOVE …

I was doing some mentoring this week at Springboard’s Internet of Things Accelerator and was talking to the legendary Bindi Karia on the train home. Bindi has been the go-to person at Microsoft for the …