Category: Location Based Services

An article in Springwise suggests that drivers with GPS are safer than their locationally challenged counterparts. Across 115,197 rental cars, non-GPS cars had a 12% higher chance of an accident and damaged cars were 5% …

So, sometimes I’m wrong (not very wrong actually) and sometimes stuff I’ve been saying for ages (long before anyone else) seems to be coming true. A couple of themes I’ve been writing about over the …

A few months ago, I did a little consulting for Loopt to help them get a toe-hold in Europe, so it’s great to see the product finally come out of stealth mode and get into …

JR Hartley* would be truly befuddled by Yellow Pages’ latest marketing campaign, which involves London buses showing location-specific advertising messages. Claimed to be the first GPS advertising campaign ever (anyone care to dispute that?) Springwise¬†says …

Google announced today¬†that they’re¬†extending their reach¬†into the location-based marketing business, with the launch of a couponing product. Local businesses can offer coupons against their products and services via Google Maps and users simply print them …