Category: Location Based Services

I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who …

The paying-people-to-view-ads model is the vampire of digital marketing. No matter how many times it dies, it pops right back up in some reincarnation. So here’s my attempt at a wooden stake through the heart. …

One of my consistent predictions for mobile in the last 5 years or so, has been that innovation in mobile will travel from developing markets into the developed ones. The thing that I love about …

I got a couple of responses in via email to my earlier post on geofence-triggered mobile ads. Matt Silk, SVP of mobile messaging company Waterfall Mobile took an interest in the post, as his company …

I’ve been thinking about location and mobile a lot lately, mostly trying to wrap my head around this nebulous (at least to me) “social location” trend. It seems to me that so many “location-based services” …