Category: Mobile Advertising Myths

I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who …

The paying-people-to-view-ads model is the vampire of digital marketing. No matter how many times it dies, it pops right back up in some reincarnation. So here’s my attempt at a wooden stake through the heart. …

There’s always lots of reasons we can find not to do and try new things – the vast majority of the world is inherently conservative and doesn’t like change. Most of my time is spent …