Category: Bluetooth

I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who …

Back in August, I wrote a post about Hypertag setting up a network of net-connected Bluetooth units around London for marketers to use. I thought it was an interesting idea, but some other people, like …

Part One of this post concluded that the really important question when studying Location Based Marketing (LBM), in fact, the-answer-to-life-death-and-the-universe question of the subject, is: what kind of marketing messages should you say youǃÙre going …

When ZagMe, my previous foray into Location Based Marketing (LBM), was shut by its investors, I wrote at the time that we were 5 years too early. This didn’t mean 5 years too early for …

Justin Pearce* writes in New Media Age about the UK’s Mobile Marketing Association finally coming out against Bluespamming – 6 months after we wrote that it was illegal. I wonder what took them so long …