Category: Advice to Operators

The paying-people-to-view-ads model is the vampire of digital marketing. No matter how many times it dies, it pops right back up in some reincarnation. So here’s my attempt at a wooden stake through the heart. …

Last time out, I went over (with graphs!) operators’ rhetoric about needing to raise data prices to discourage usage, since their networks can’t keep up with demand. Today, we’ll look at what’s behind the data …

There’s been quite a bit of talk lately about how mobile networks are creaking under the strain of increased data usage. The CTO of Verizon in the US says that flat-rate data plans aren’t sustainable, …

“If the mobile internet turns into the general internet, then shame on us” — says Motricity’s chief strategy and marketing officer, Jim Ryan, in an interview with MocoNews’ Tricia Duryee. Yeah, I mean, shame on …

Verizon Wireless has put the word out that it’s going to start charging 3 cents for every mobile-terminated text message that goes across its network starting November 1, on top of the existing fees it …